Get the direction & support you need to grow a predictable and profitable online business faster than you ever thought possible.
"I now do everything with purpose. I knew the investment was worth it within the first week—I stopped doing the busy work, and I started doing the work that would drive income."
- JENNIFER ROSKAMP, The Intentional Mom -
"I cannot believe how much of an impact ACTIVATE has had on my business already. In one month, I’ve quadrupled my email list and made more money than the previous 10 months combined! Ruth is the best coach and mentor, she has thought of everything. This is the most comprehensive program, nothing has been left out. All you have to do is follow the plan and execute to get results. I’m so excited for the future of my business!"
- MEGAN BUKOWSKI, Engineering Expectations -
"I cannot believe how much of an impact ACTIVATE has had on my business already. In one month, I’ve quadrupled my email list and made more money than the previous 10 months combined! Ruth is the best coach and mentor, she has thought of everything. This is the most comprehensive program, nothing has been left out. All you have to do is follow the plan and execute to get results. I’m so excited for the future of my business!"
- MEGAN BUKOWSKI, Engineering Expectations -
LET'S GET REAL FOR A MINUTE....
Starting a successful online business isn't quite as easy as just setting your website and hoping for the best.
Maybe you've read every article or signed up for every course imaginable or done all the things you thought you were supposed to do, but nothing you've tried so far has worked. Or maybe you've just been lurking in the shadows, thinking about starting that blog or online business but not quite daring to jump in.
And whether you've been at this for a while or you're just getting started, the reality is that it's really hard to start an online business all by yourself. It's really hard to navigate all the different programs or to know exactly who to listen to.
But there IS an easier way.
The reality is that having a clear, proven, completely comprehensive path to follow in your business—along with an experienced guide to lead you—is a game-changer, one that will not only give you the clarity and confidence to know you're moving in the right direction but lead you to more profit and predictability in less time than you ever thought possible.
HEY THERE, I'M RUTH!
And I really want to be your Fairy Blog Mama.
Since launching my first blog, Living Well Spending Less, in 2010, my business has grown into a multi-million dollar company. I’ve become the New York Times bestselling author of 7 books, launched a top-rated podcast, and even given a TED talk.
But it didn’t start out that way!
At first, I struggled hard to figure it all out. There were SO many times I felt like quitting, and I can’t even tell you how often I secretly wished for some magical fairy blog-mama to share all her secrets of success. Sadly, she never appeared, but I swore to myself that if I ever did figure out the secret to blogging, I’d be that fairy blog-mama to someone else!
And that’s exactly what ACTIVATE is all about.
No, it’s not a magic wand, but it IS probably the next best thing: a clearly laid out, step-by-step guide that will show you, in crystal clear detail, exactly what to do, in what order, to get where you want to be.
DISCOVER THE ACTIVATE COACHING PROGRAM...
The only coaching program for bloggers and content marketers designed to help you build and scale a predictable & profitable business, (not just a popular blog).
If you're seriously considering joining our program, the 20-minute video below will give you a fantastic overview of how our Customer Superhero Path™ works, and how you can use it to build your business. It's a great taste of the high-value content you'll find within the ACTIVATE coaching program, and will help you envision the results you can expect to see as a member.
"ACTIVATE is the best resource for online business owners! No matter what level you're at, there's something to help you get better each week. I love how everything is divided into levels so you can get the information you need when you need it. Having the added 6-Figure Club is great to help with scaling, and connecting with other business leaders really helps push me to do better each week. This has been my best 6 weeks ever, I can only imagine how I'm going to feel by the end of the year."
- BROOKE VAN SICKLE, Journey to Kid Lit -
"ACTIVATE is a game changer! It's just the right mix of instruction, feedback, and accountability. I went from stressed and frustrated that my business wasn't growing to confident and clear on my business goals. I'm so thankful to Ruth and her team for introducing this program."
- DEB MEYER, Worthy Nest -
"ACTIVATE is a game changer! It's just the right mix of instruction, feedback, and accountability. I went from stressed and frustrated that my business wasn't growing to confident and clear on my business goals. I'm so thankful to Ruth and her team for introducing this program."
- DEB MEYER, Worthy Nest -
REAL RESULTS THAT SPEAK FOR THEMSELVES....
Discover how our students are making more progress in less time than ever before.
Since first opening the doors to Elite Blog Academy® in 2014, we've coached and mentored more than 12,000 students around the world. In that time, our students have seen incredible results, creating wildly successful 6, 7, and even 8-figure businesses. And now, at ACTIVATE, we're seeing our students succeed even faster, accomplishing in mere months what used to take years. Simply put, it's a program that just WORKS.
“We went from earning $30,000 a year to $300,000 a year within 4 months of joining ACTIVATE!”
-Brooke Van Sickle, Journey to Kid Lit
“Joining ACTIVATE was the best decision I ever made. If I could go back I would have just started with this instead of all the other things that I did. ”
-Tania Brown, Financially Thriving Mom
“I'm never by myself. I'm not going to have to waste time trying to find the answers.”
-Jennifer Roskamp, The Intentional Mom
“I've made more just this year alone than I did all of last year and I owe it to the specific steps I've taken to grow my business.”
-Audrey Crawford, Audrey's Little Farm
“Ruth is here to help us create a profitable business. We can see that we are on that path now.”
-John & David, The Debt Free Guys
“I made money within the first 4 months, there's no reason why anyone else can't do the same.”
-Bette Daoust, Bettes Makes
“I've grown my mailing list to over 1000 people in just 2 months, and by my third month I was making over $1,000 in product sales.”
- Kristin Mitchell, The Puppy Path
“Friends don't let friends not join ACTIVATE. It is exactly where you need to be.”
-Kristin Wierenga, Locust Hill Farm
“ACTIVATE has provided that clear path and the support that I needed to apply it to my own business.”
-Marielle Melling, Lovin' Life with Littles
“I just cannot believe how the Superhero Path has clarified to me how to set up a business.”
- Taryn Palacios, Loving With All My Heart & Soul
"If you are looking to take your business to the next level, ACTIVATE is the business coaching program for you. I've taken other courses, but Product Launch Playbook Academy blew me away, and I've seen firsthand how the live feedback from Ruth and team are an asset in my business to keep me moving forward and reaching bigger goals."
- TRACEY ALBRECHT, Hope to Home -
WHAT SETS ACTIVATE APART?
We not only give you a proven path to follow, we give you the tools, education, and support to lead you along the way.
ACTIVATE is essentially a one-stop-shop for starting, growing, and scaling a successful online business, regardless of of how far you want to go. So what exactly makes this program so amazing?
Here are our top 10 reasons to join:
01
The Education
Your ACTIVATE membership includes access to ALL of our groundbreaking curriculum, including EBA Foundation™ for Level 1 Students (a $1097 value), Product Launch Playbook Academy™ for our Level 2 Students (a $1997 value), and our S.C.A.L.E. Your Business™ programming for our Level 3 Students (a $4997 value).
All of our curriculum is designed to be completely hands-on, and to help you get the best possible results in the least amount of time, and include step-by-step instruction for building out every element of your Customer Superhero Path™.
02
The Execution Tools
Building a successful online business isn't about having the best ideas, it's about having the ability to actually EXECUTE YOUR PLAN.
That's why at ACTIVATE we don't JUST give you a step-by-step plan & the best education available, we also give you the tools to actually apply what you are learning to your own business.
Your Quarterly Execution Playbook—the QEP for short—is designed to keep you completely focused and on track all quarter long so you can get things done!
03
The LIVE Coaching
While it's wonderful to have the ability to watch a recorded lesson at your own leisure, the reality is that having the freedom to watch anytime makes you much less likely to watch at all. Simply put, there's something magical about being able to learn and connect and get motivated and ask your questions in REAL time.
When you're working to grow a business on your own, it's easy to get stuck inside your own head and to start overthinking, or worse, to start doubting yourself. But with multiple live coaching sessions offered every week at ACTIVATE, you never have a chance to get stuck. Help is only ever just the next coaching call away!
04
The Interactive Workshops
There's nothing more helpful in growing your business than the ability to brainstorm, collaborate with, and get feedback from your fellow bloggers and online business owners. That's why we host several interactive workshops every month, for all levels of students.
These include name and tagline brainstorming workshops, crafting your narrative workshops, product brainstorming workshops, and sales copy workshops, just to name a few. Many of our students tell us these workshops are one of their favorite parts of the program!
05
The Motivation
Research shows that the best way to stay motivated when working towards a big goal is to find a way to celebrate your successes along the way. At ACTIVATE, we do that in a BIG way with our fun (and super motivating) Milestone program.
Throughout your time in the program, you have the opportunity to earn Milestone Charms for your big accomplishments—everything from getting your website published, to writing your first 7 blog posts, to selling your first product, and so much more. It's just a fun little way to remember that you're making BIG progress and it WORKS! Our students are CRUSHING their milestones faster than ever before!
06
The Quarterly Intensives
At ACTIVATE we believe that in order to grow your business, it's important to regularly take a step back to look at the big picture of where you're going and where you've been. This is something we do every quarter during our Quarterly Intensives, which is essentially a one-day virtual conference.
For one full day, we take a deep dive into a critical area of your business, then spend time both learning and connecting in small groups with your fellow Activators. It's incredibly powerful, and so many of our students have let us know that this ONE day is worth their entire quarterly membership cost all by itself!
07
The Tactical Support
Strategy is essential, but when you're building a business, sometimes you also need help understanding how to APPLY that strategy to your own business, as well as which tactics to use. At ACTIVATE, we effectively help you with both big picture strategy and the specific tactics you'll need to implement so that you understand not only where you are going, but how to get there.
Each week we offer a variety of LIVE tactical sessions, such as Tech Jam for technical setup questions, Pinterest and SEO jam for help with growing your traffic, FB Jam for help with Facebook ads, and Copy Jam for help and feedback on your sales page copy.
08
The Accountability
Research shows you have a 65% chance of completing a goal if you commit to someone, and 95% chance of success if you meet regularly with the person you've committed to. Accountability is not just a nice idea, it’s almost essential for achieving your goals, and that's where the reality of our close-knit community is obvious.
Our workshops provide guidance and support from other ACTIVATE members at all levels, and because we encourage you to connect with one another to continue the work, many of our students meet outside of office hours. The mentorship found within our sessions lessens the learning curve and gives all of our members an opportunity to connect with fellow Activators on a deeper level.
09
The Community
All members have access to our private ACTIVATE Facebook group. It's an amazingly supportive place to ask questions, get feedback, celebrate your successes, commiserate on your failures, get high-quality advice and recommendations, and simply connect with your fellow Activators.
10
The Customer Superhero Path!
There's no other way to say this—the Customer Superhero Path™ is a complete GAME CHANGER for our students! The simplicity and clarity it brings to starting and growing your online business is unparalleled in the blogging world, and it will not only change the way you look at your business, but help you focus like never before.
Literally everything in our program is centered around implementing this path in your business, so that you're never tempted to get distracted by all those Bright Shiny Objects that get so many bloggers off track.
"Activate has been a game changer for me professionally and personally. It helped me to get the beginning stages of my business up and running much faster than I would have done in a self-paced program. Personally it has helped me to face the fact that I was dealing with a scarcity mindset and changing that mindset to abundance.."
- BONNIE MEADOWS, Professional Ascension -
"If you have an online business, you need ACTIVATE. The program has given me tools, resources, and information, but most importantly, it has given me a framework that I can use to decide where to put all my energy and focus. Between that framework, the coaching, and the support, I've made more progress in my business in the last six weeks than I did in the past six months."
- LESLIE PARSONS, Nose on the Page -
WHAT CAN YOU EXPECT AT ACTIVATE?
Step-by-step guidance for every stage of your business journey, with real results that continue compounding over time.
Your membership in the ACTIVATE coaching program is ongoing and will renew on a quarterly or annual basis, depending on which membership option you choose. How long you decide to stay in the program is entirely up to you, but we do recommend that you commit to at least one full 3-month quarter, as everything we do in the program is based on our 13 week Quarterly Sprints. The longer you stay active, the more dramatic results you can expect to see.
Here is a breakdown of what you can expect to accomplish in the program over time:
"As a new business owner, investing in another program was a tough decision as I grow my business. That said, ACTIVATE was the best decision I made for 2021. Before joining, I was so frustrated with my blog, stuck and in need of a big dose of accountability. I got it. In just the first quarter, I am well on the path to make a significant impact with my business."
- SANDY KIBLING, Savvy Health Care Consumer -
CHOOSE THE MEMBERSHIP OPTION BEST FOR YOU
Don't miss your opportunity to join & jump-start your online business.
QUARTERLY
$997a quarter
our recommended option
INCLUDES:
- Live Coaching (multiple sessions for various levels each week)
- Weekly Office Hours (both beginner and advanced)
- Activation Guide + Quick Start Checklist for getting started in the program.
- Access to the ACTIVATE Private Facebook Group
- Access to Elite Blog Academy® Foundation (a $1097 value)
- Access to Product Launch Playbook Academy (a $1997 value)
- Access to What the Tech?! Digital Tutorial Library (a $297 value)
- Access to FB ADvantage™ Facebook Ad Training Program (a $297 value)
- Access to our Super Sales Page Starter Kit (a $197 value)
- A printed hard copy of the Quarterly Execution Playbook™ for planning and executing your Quarterly Sprint, delivered at the start of each quarter.
ANNUALLY
$2997a year
our best value option
INCLUDES:
- Live Coaching (multiple sessions for various levels each week)
- Weekly Office Hours (both beginner and advanced)
- Activation Guide + Quick Start Checklist for getting started in the program.
- Access to the ACTIVATE Private Facebook Group
- Two free months each year.
- Access to Elite Blog Academy® Foundation (a $1097 value)
- Access to Product Launch Playbook Academy (a $1997 value)
- Access to What the Tech?! Digital Tutorial Library (a $297 value)
- Access to FB ADvantage™ Facebook Ad Training Program (a $297 value)
- Access to our Super Sales Page Starter Kit (a $197 value)
- A printed hard copy of the Quarterly Execution Playbook™ for planning and executing your Quarterly Sprint, delivered at the start of each quarter.
"This is unlike any other program I've seen and I'm all about taking courses and investing in my business. This is the real deal. You'll have to do the work of course, but literally all of the help and training that you could ask for is in the ACTIVATE program. You need weekly motivation? Done. Need someone to hold you accountable? Done. Need a place to ask questions? Done. Need support for getting the technical stuff done? It's there. Crash course in Facebook Ads? Done. Don't waste time wondering if this is right for you. I've been able to make my money back so many times over. It's so worth it!"
- SHELLY DEVORE, Farminence -
"This is unlike any other program I've seen and I'm all about taking courses and investing in my business. This is the real deal. You'll have to do the work of course, but literally all of the help and training that you could ask for is in the ACTIVATE program. You need weekly motivation? Done. Need someone to hold you accountable? Done. Need a place to ask questions? Done. Need support for getting the technical stuff done? It's there. Crash course in Facebook Ads? Done. Don't waste time wondering if this is right for you. I've been able to make my money back so many times over. It's so worth it!"
- SHELLY DEVORE, Farminence -
"Ruth is so good at digging down to the heart of what is going on in your business, what you can do better, and how things can grow. There's so much value in her unfiltered take! How often do you get a chance to meet someone that is at the top of their game that is willing to invest their time in you?"
- TAMARA HARRIS, Design Your Way Home -
FREQUENTLY ASKED QUESTIONS...
Is ACTIVATE going to be right for me?
ARE THERE ANY PREREQUISITES FOR JOINING ACTIVATE?
No. The ACTIVATE coaching program is designed to meet you where you are, even if you haven’t started your business yet. In fact, the first thing you’ll do after joining is take our assessment and complete our Activation Guide, which will let you know exactly what level you’ll be starting at.
If you’re a beginner, you’ll start at Level 1, which will focus on building your foundation with confidence. This will include completing Elite Blog Academy® Foundation. In Level 1, you’ll also have access to beginner-focused office hours, as well as Tech Jam™ sessions to get you past any early technical hurdles and SEO Jam™ sessions to help with organic growth strategies.
If you’ve already established your blog but don’t yet have a strong core offer, you’ll start at Level 2, which will focus primarily on list growth and monetization. This will include going through Product Launch Playbook Academy™, as well as attending our Level 2 office hours, and additional sessions such as Copy Jam™ and FB Jam™ to improve your sales copy and conversions.
Level 3 members will benefit from advanced training sessions focused in three main subject areas—Sales & Marketing, Strategic Planning, and Business Skills. You’ll learn how to continually scale your business in a predictable and profitable way, one that allows you to work smarter, not harder.
WHAT ARE THE MEMBERSHIP OPTIONS AND FEES?
When you enroll in the ACTIVATE coaching program, you may choose from one of our introductory membership options.
Our quarterly membership is $797 per quarter (3 months). This is our recommended option, as it allows you to complete an entire 13 week Quarterly Sprint, which is where we see the most tangible results. Quarterly members will receive a hard copy of our Quarterly Execution Playbook™ every 13 weeks, so long as you continue your membership.
Our annual membership is $2997 per year (12 months). This is our best value option, as it is the equivalent of receiving 2 free months, and will also provide the most dramatic results over the course of a year. Annual members will receive a hard copy of our Quarterly Execution Playbook every 13 weeks.
As long as your membership remains in good standing, you'll be able to lock in these introductory rates for the duration of your time at ACTIVATE, even when our rates increase during our next enrollment period.
WHAT IF I WANT TO CANCEL MY MEMBERSHIP?
You can cancel your membership at any time simply by shooting us an email, and you will retain access until your current payment period is complete.
There is no payment penalty for canceling, but once you cancel your membership you will not be able to re-join the ACTIVATE coaching program for one full year. This policy is in place to prevent the disruption that occurs when people stop and start, and to encourage our members to stay committed to achieving real results, which often take time.
WHAT'S INCLUDED WITH MY ACTIVATE MEMBERSHIP?
Your membership to the ACTIVATE coaching program gets you access to all of our live coaching sessions and recordings (though we recommend only attending the sessions for your level), as well as access to all our signature EBA programs, including Elite Blog Academy® Foundation, Product Launch Playbook Academy™, What the Tech?!™, FB ADvantage™ and more. As an ACTIVATE member, you’ll also have access to our private Facebook community, where you can ask questions, get feedback, and connect with other members.
Additionally, members will have the opportunity to join workshops, co-working sessions and other social groups.
WHAT IF I CAN'T ATTEND THE LIVE COACHING SESSIONS?
While we encourage you to attend the coaching sessions live when your schedule allows, live attendance is not a requirement for success in our program. Each live coaching session will be recorded, and the recordings will be posted in the course portal by 5pm the following business day.
HOW WILL I BE MOST SUCCESSFUL IN THIS PROGRAM?
Success in this program requires that you take consistent, focused action, that you actually show up, and that you take the time to apply what you are learning and keep moving forward.
The bottom line is that you can’t expect ACTIVATE, Elite Blog Academy® Foundation, or Product Launch Playbook Academy to magically work for you. You need to do the work. Show up for live coaching sessions. Complete your assignments. Ask questions. Apply what you are learning to your business. Use our planning tools consistently.
That being said, our team is completely dedicated to your success—and that means doing whatever we can to support you along the way. If you still don’t find what you’re looking for, shoot us an email—we’re happy to help you find the answers.
I'M ALREADY SO BUSY. HOW MUCH TIME WILL THIS TAKE?
It really depends on what you are working on. The ACTIVATE coaching program is primarily designed to help you identify, set, and then implement your biggest, most important goals for your business at any given time. You’ll be able to pick and choose the sessions you want to attend that will help you reach your goals.
WHAT IF I'M ALREADY EARNING A FULL-TIME INCOME FROM MY BLOG? WILL THIS BE TOO BASIC FOR ME?
Not at all! You’ll want to stick to our Level 2 & Level 3 training and coaching sessions, of which there will be many (especially in our S.C.A.L.E Your Business program)! Ruth loves working with high-level bloggers, and you won’t find a better, more strategic, more straightforward, or more encouraging coach.
WHEN DOES THE PROGRAM BEGIN? IS THERE A SCHEDULE?
You will receive your enrollment confirmation within 30 minutes, along with your access to the membership portal, which is where your program resources will be hosted.
You’ll have instant access to your Activation Guide and Quick Start Checklist, as well as to all of our signature programs, including Elite Blog Academy® Foundation, and Product Launch Playbook Academy.
The current live coaching schedule will be available in the membership portal, and our subsequent schedules will be available in the membership portal by the 20th of the preceding month.
IS ACTIVATE GOING TO BE RIGHT FOR MY SITUATION & MY BUSINESS?
The short answer? If you’re trying to start, grow, or scale an online business, then YES.
The longer answer is this: ACTIVATE business coaching for bloggers and online business owners is for anyone who wants to make money online through blogging or content marketing, whether you are just getting started or already have an established blog or online business.
It is the only business coaching program created specifically for bloggers and content marketers, designed to take the mystery out of growing a profitable and predictable online business, and to take you from complete beginner to 6 or 7 figures and beyond.
It’s for anyone who wants to have an online business, but is not interested in being an “influencer.” It’s for any blogger who has been scared to sell, or frustrated that their sales efforts don’t seem to be working, or for any online business owner who needs help increasing their conversions.
And so, whether you’re an ambitious beginner looking to get started as quickly as possible, an intermediate level blogger looking to break through a plateau and start making real money, or a pro blogger already earning an income online, the ACTIVATE coaching program will provide the ongoing support, instruction, and encouragement you need to grow and scale a profitable and predictable online business.
I'M NOT MAKING ANY MONEY YET. WILL ACTIVATE HELP WITH THAT?
Absolutely.
That said, building an online business takes time. This is not a get-rich-quick scheme, nor will it lead to overnight success. If you are just starting out, you can expect to be in our program for at least 6-9 months before you start earning any income.
That said, once you are to the point where you are making some money, the ACTIVATE coaching program will allow you to scale your income quickly—often within just a few months of your first sales.
We have found that the trajectory for our students almost always looks like this:
A long flat line, followed by a rapid escalation. What ACTIVATE does is help you dramatically shorten the length of that long, flat period so that you can begin escalating faster. Of course, you will still need to plan on taking some time to build your foundation—just not as long as it would take you on your own.
That said, if you have already built a foundation but have struggled with monetization or conversions in the past, this is the program that will finally help you break down that mental block and get you earning real money from your online platform, even if you have a very small audience.
IS THERE A PENALTY FOR CANCELLING MY MEMBERSHIP? WHAT IF I'M NOT SURE I'LL LIKE THIS PROGRAM?
You are free to cancel your membership at any time, and you will retain access to all program materials until your current payment period is complete.
While there is no financial penalty for cancelling, we do not provide refunds nor do we prorate any uncompleted time in the program. You must cancel at least 3 business days before your auto payment is charged, or you will be charged for an additional quarter of the program. Once you cancel your membership, you will not be able to rejoin the program for one full calendar year.
WHY IS IT CALLED ACTIVATE? DOES THIS MEAN YOU'RE BRINGING BACK YOUR LIVE EVENT?
We chose the name ACTIVATE for this coaching program for the same reason we chose it for our conference—we want this program to be focused on implementation and on actually taking the action that will lead to dramatic results in your business.
While we would love to bring back a live event someday, it likely won’t be in 2023.
WHAT IF I WANT MORE SUPPORT?
You’ll have access to a private Facebook group for the duration of your time in the ACTIVATE coaching program. We strongly recommend taking the time to connect with your fellow members and consider forming your own study or feedback groups, or even local groups if you can.
We have also introduced many workshop sessions with varying topics, which provide mentorship and support from other members at all levels.
HOW WILL I RECEIVE MY MATERIALS?
Live coaching sessions will be hosted on Zoom. Recordings and all other program materials will be delivered digitally through a password-protected members-only site. As soon as you enroll, you’ll be emailed your login information with a username and password.