REFINE YOUR MESSAGE
The first phase of creating a successful, profitable blog is to refine your message–not just what you say, but how you want your readers to feel when they come to your site. EBA will show you exactly how to hone and craft and perfect your message until it is a part of you, so that your audience can tell at a glance what you are all about, and what they have to gain by being there.
Check out our refine blog posts below, or go BACK to recent posts.
Choosing what kind of blog post to write is kind-of like learning to drive a stick shift. When we’re starting out, it’s something we have to consciously think about and focus on in order to keep our blogs moving in the right direction. But after a while, it starts to come naturally. We instinctively know […]
“Blogging is dead.” “The new Facebook/Pinterest algorithm is killing the blogging industry.” “It’s too late to start a blog. That ship has sailed.” Do any of these sentences sound familiar? I hear things like this all the time. And I have been hearing them for years. But guess what? Blogging isn’t dead. People are launching […]
One of the most common questions I get from new or aspiring bloggers is this: It’s not a dumb question. Blogging, especially in the beginning, can feel pretty overwhelming. There’s so much to learn and do, and we tend to think there’s a million and one things we need to do before we can “officially” […]
For those of us who have been blogging for years, it’s safe to say that not only have we changed — but things in the blogosphere have changed, too. I remember when I first started blogging, images in blog posts were an afterthought. Not having an image was no big deal — text was more […]
I don’t know if I’ve ever met a blogger — myself included — that wouldn’t like to write more. For many of us, it can be a constant struggle to keep up with the ongoing demands of content creation. And when we struggle, that’s when the excuses start to creep in. We say things like, […]
Have you ever heard the phrases “fake it ’til you make it,” or “dress for success“? It’s the idea that if you want to achieve something, or attain a certain level of expertise, there is a point along the way where you may have to be willing to confidently look the part, even if you […]
If you’ve read my book, How to Blog for Profit, or if you have checked out our recommendations for how to prepare to start EBA, you probably already know that the very first thing I recommend for new bloggers is to set up a self-hosted blog on WordPress. And it’s not that there are no other options […]
On any given day, there are infinite number of distractions that can pull us away from what’s important – whether that’s writing our next post, promoting something new we posted on the blog, or getting ready to launch a new product. In those moments of distraction, we need something to propel us forward. And the […]
Okay, it’s time for some real talk. Do you suffer from overthinkitis? In most areas of our lives, we’re rewarded for being chronic overthinkers — like when we do everything we can to keep our kids safe, planning a big event, or getting ready for the holidays. In those situations, overthinking can help us get […]
The new year is always a good time to take stock of where we are, where we want to go, how we plan to get there, and what roadblocks are standing in our way. And, when it comes to blogging, one of the biggest roadblocks can be figuring out how to create consistently stellar content. […]