REFINE YOUR MESSAGE
The first phase of creating a successful, profitable blog is to refine your message–not just what you say, but how you want your readers to feel when they come to your site. EBA will show you exactly how to hone and craft and perfect your message until it is a part of you, so that your audience can tell at a glance what you are all about, and what they have to gain by being there.
Check out our refine blog posts below, or go BACK to recent posts.
I don’t know if I’ve ever met a blogger — myself included — that wouldn’t like to write more. For many of us, it can be a constant struggle to keep up with the ongoing demands of content creation. And when we struggle, that’s when the excuses start to creep in. We say things like, […]
Have you ever heard the phrases “fake it ’til you make it,” or “dress for success“? It’s the idea that if you want to achieve something, or attain a certain level of expertise, there is a point along the way where you may have to be willing to confidently look the part, even if you […]
There’s no doubt about it: the world we live in today is a visual one. People have always been naturally drawn to visuals, but in the last few years, with social media platforms shifting their focus from text to images (think Instagram and Pinterest), visuals have never been more important to bloggers than they are […]
You know what feeling I really hate? That feeling at the end of the day when I know I haven’t done my best work. Instead of feeling great about everything I did, I feel frustrated, defeated, deflated, and just plain stuck. And that feeling of knowing I didn’t accomplish what I wanted to get done? […]
I want to remind you of something you learned when you were just a little munchkin. Using proper etiquette, minding your manners, treating people with respect, and carrying yourself in a way that reflects your values – these are all important things… but only up to a point. And just like anything else in life, […]
Have you ever sat down to write, only to stare blankly at computer screen with no idea of what to write about? Yep, me too! In fact, I’d dare to bet that even the most prolific writers among us have dealt with mental blocks at one point or the other. We all get to a […]
Okay, it’s time for some real talk. Do you suffer from overthinkitis? In most areas of our lives, we’re rewarded for being chronic overthinkers — like when we do everything we can to keep our kids safe, planning a big event, or getting ready for the holidays. In those situations, overthinking can help us get […]
The new year is always a good time to take stock of where we are, where we want to go, how we plan to get there, and what roadblocks are standing in our way. And, when it comes to blogging, one of the biggest roadblocks can be figuring out how to create consistently stellar content. […]
Choosing what kind of blog post to write is kind-of like learning to drive a stick shift. When we’re starting out, it’s something we have to consciously think about and focus on in order to keep our blogs moving in the right direction. But after a while, it starts to come naturally. We instinctively know […]
“Blogging is dead.” “The new Facebook/Pinterest algorithm is killing the blogging industry.” “It’s too late to start a blog. That ship has sailed.” Do any of these sentences sound familiar? I hear things like this all the time. And I have been hearing them for years. But guess what? Blogging isn’t dead. People are launching […]