REFINE YOUR MESSAGE
The first phase of creating a successful, profitable blog is to refine your message–not just what you say, but how you want your readers to feel when they come to your site. EBA will show you exactly how to hone and craft and perfect your message until it is a part of you, so that your audience can tell at a glance what you are all about, and what they have to gain by being there.
Check out our refine blog posts below, or go BACK to recent posts.
There’s no doubt about it: the world we live in today is a visual one. People have always been naturally drawn to visuals, but in the last few years, with social media platforms shifting their focus from text to images (think Instagram and Pinterest), visuals have never been more important to bloggers than they are […]
You know what feeling I really hate? That feeling at the end of the day when I know I haven’t done my best work. Instead of feeling great about everything I did, I feel frustrated, defeated, deflated, and just plain stuck. And that feeling of knowing I didn’t accomplish what I wanted to get done? […]
I want to remind you of something you learned when you were just a little munchkin. Using proper etiquette, minding your manners, treating people with respect, and carrying yourself in a way that reflects your values – these are all important things… but only up to a point. And just like anything else in life, […]
Have you ever sat down to write, only to stare blankly at computer screen with no idea of what to write about? Yep, me too! In fact, I’d dare to bet that even the most prolific writers among us have dealt with mental blocks at one point or the other. We all get to a […]
Do you know who you are writing to? I mean, do you really KNOW? If you close your eyes and imagine your reader, who do you see? Is it a clear picture of a person you know well, a friend you know as intimately as you know yourself? Or is it more nebulous? A fuzzy […]
I would love to tell you that I had a plan from day one of my blogging career. That all my content was completely organized in a well thought-out, strategic editorial calendar. But that would be a lie. You see, when I first started, my “editorial calendar” consisted of whatever struck my fancy at any […]
Choosing what kind of blog post to write is kind-of like learning to drive a stick shift. When we’re starting out, it’s something we have to consciously think about and focus on in order to keep our blogs moving in the right direction. But after a while, it starts to come naturally. We instinctively know […]
“Blogging is dead.” “The new Facebook/Pinterest algorithm is killing the blogging industry.” “It’s too late to start a blog. That ship has sailed.” Do any of these sentences sound familiar? I hear things like this all the time. And I have been hearing them for years. But guess what? Blogging isn’t dead. People are launching […]
One of the most common questions I get from new or aspiring bloggers is this: It’s not a dumb question. Blogging, especially in the beginning, can feel pretty overwhelming. There’s so much to learn and do, and we tend to think there’s a million and one things we need to do before we can “officially” […]
For those of us who have been blogging for years, it’s safe to say that not only have we changed — but things in the blogosphere have changed, too. I remember when I first started blogging, images in blog posts were an afterthought. Not having an image was no big deal — text was more […]