REFINE YOUR MESSAGE
The first phase of creating a successful, profitable blog is to refine your message–not just what you say, but how you want your readers to feel when they come to your site. EBA will show you exactly how to hone and craft and perfect your message until it is a part of you, so that your audience can tell at a glance what you are all about, and what they have to gain by being there.
Check out our refine blog posts below, or go BACK to recent posts.
Do you know who you are writing to? I mean, do you really KNOW? If you close your eyes and imagine your reader, who do you see? Is it a clear picture of a person you know well, a friend you know as intimately as you know yourself? Or is it more nebulous? A fuzzy […]
I would love to tell you that I had a plan from day one of my blogging career. That all my content was completely organized in a well thought-out, strategic editorial calendar. But that would be a lie. You see, when I first started, my “editorial calendar” consisted of whatever struck my fancy at any […]
Has there ever been a time in your blogging career when you felt like a fraud? Like you were pulling the wool over your readers’ eyes? And if they could only see the REAL you, they would know you were a fake and run in the opposite direction? It actually has a name–it’s called “Impostor […]
As the old saying goes, you only get one chance to make a first impression. And, in the world of blogging, you don’t have very long to make that impression. Don’t believe me? Consider the facts. Most new visitors to your website will stay less than a minute. In fact, according to Hubspot study, more […]
Elite Blog Academy first launched in 2014 to fill a basic need–to give bloggers who were feeling totally overwhelmed a clear, straightforward path to success. Over and over, I had the bloggers that I was working with one-on-one tell me, “can you please just tell me, step-by-step, exactly what I have to do to be successful?” And […]
Friends, this EBA blog has been a long time coming. And so, for the sake of needing to start somewhere, let’s just start at the beginning. You see, I started my first blog, Living Well Spending Less, in 2010. For the past six–almost seven years–I’ve worn that title of “blogger” proudly, almost like a badge […]
One of the most common questions I get from new or aspiring bloggers is this: It’s not a dumb question. Blogging, especially in the beginning, can feel pretty overwhelming. There’s so much to learn and do, and we tend to think there’s a million and one things we need to do before we can “officially” […]
For those of us who have been blogging for years, it’s safe to say that not only have we changed — but things in the blogosphere have changed, too. I remember when I first started blogging, images in blog posts were an afterthought. Not having an image was no big deal — text was more […]
I don’t know if I’ve ever met a blogger — myself included — that wouldn’t like to write more. For many of us, it can be a constant struggle to keep up with the ongoing demands of content creation. And when we struggle, that’s when the excuses start to creep in. We say things like, […]
Have you ever heard the phrases “fake it ’til you make it,” or “dress for success“? It’s the idea that if you want to achieve something, or attain a certain level of expertise, there is a point along the way where you may have to be willing to confidently look the part, even if you […]