REFINE YOUR MESSAGE
The first phase of creating a successful, profitable blog is to refine your message–not just what you say, but how you want your readers to feel when they come to your site. EBA will show you exactly how to hone and craft and perfect your message until it is a part of you, so that your audience can tell at a glance what you are all about, and what they have to gain by being there.
Check out our refine blog posts below, or go BACK to recent posts.
Do you know who you are writing to? I mean, do you really KNOW? If you close your eyes and imagine your reader, who do you see? Is it a clear picture of a person you know well, a friend you know as intimately as you know yourself? Or is it more nebulous? A fuzzy […]
I would love to tell you that I had a plan from day one of my blogging career. That all my content was completely organized in a well thought-out, strategic editorial calendar. But that would be a lie. You see, when I first started, my “editorial calendar” consisted of whatever struck my fancy at any […]
Has there ever been a time in your blogging career when you felt like a fraud? Like you were pulling the wool over your readers’ eyes? And if they could only see the REAL you, they would know you were a fake and run in the opposite direction? It actually has a name–it’s called “Impostor […]
As the old saying goes, you only get one chance to make a first impression. And, in the world of blogging, you don’t have very long to make that impression. Don’t believe me? Consider the facts. Most new visitors to your website will stay less than a minute. In fact, according to Hubspot study, more […]