"This is the most comprehensive system I've ever seen for launching a product. Nothing was left to guess at or try to figure out. Ruth explains everything step by step by step.”

 –Rosemarie Groner, The Busy Budgeter


You know you should be selling a product, but you have no idea what you're doing wrong....

Let's face it—there's nothing more frustrating than working like crazy to grow your blog or online business, only to feel like you're spinning your wheels and never actually seeing the results—or the income—that you want. And there's nothing more disheartening than pouring your heart and soul into developing a product—whether it be writing a book, designing a course, or offering a service—only to have your sales fall flat.

You've heard all the talk about sales funnels and product launches and the promise of making money while you sleep. Maybe you've even tried launching a product or setting up a funnel of your own.

And yet, it's not quite working.

Your Facebook ads are too expensive. Your list isn't growing. Your sales copy doesn't convert. You spent months creating what you thought was going to be the perfect product, but you haven't seen a single sale.

Other people make it look easy. But for you, it's been anything but. You thought that the hard part was going to be getting your website up and running, but as it turns out, that was only just the beginning. And now you feel like you must be missing something.

Well, guess what?

You are missing something.

And you're not alone. Most bloggers and online business owners are.

The truth is that having the right product to sell in your online business is a game-changer, one that will allow you to maximize your profitability, make more money with a smaller audience, and yes, with a high-converting funnel, even allow you to make money while you sleep.

The problem? Nailing your product offer AND your launch strategy AND your sales copy AND your graphics AND your Facebook ads AND your email sequence AND all those other essential elements of a successful product ALL AT THE EXACT SAME TIME is not that easy. There are so many different potential points of failure that sometimes it feels like you may as well be shooting in the dark.

But what if there was a way to make sure you got all these pieces right?


And I want to help you solve your product problems for good.

Since first starting my online business in 2010, I've launched more than 50 different products—everything from books to online courses to physical products—and my business generates well over a million dollars in product sales each year.

And while my business now enjoys healthy profit margins from high-converting digital sales funnels (that literally make money while I sleep), please believe me when I tell you that making money wasn't always this easy.

I spent years learning how to hone in on the right products to sell, as well as how to launch & sell them effectively. I made many, many mistakes along the way, but ultimately I learned what worked, as well as how to replicate those results again and again.

And that’s exactly what PLP Academy is all about. Originally created as a training manual for my own team, it is the Secret Sauce to my 7-figure business, and it is going to rock your world!

“The Product Launch Playbook has taken me from disbelief to excitement about launching a product of my own. Until reading the PLP I didn't even think about launching my own product because it felt too big and overwhelming. Now I have a step-by-step action plan that breaks it down into manageable tasks that I am working through as I start the beginning steps of launching a product. Thanks to PLP I can finally say that...I'm planning on launching a product!”

 -Janel Hutton, Nellie Bellie


Discover a playbook so powerful and effective, we actually stopped selling it.

The Product Launch Playbook was originally designed as an internal training manual for my team. As such, it's jam-packed with so much proprietary information that it actually made me a little nervous to share it. It hasn't been offered to the public since 2017, but those who were lucky enough to get access can't stop talking about it!


"She teaches you step-by-step, so that you don’t have to be overwhelmed or confused. You just do every step that she talks about, and at the end, you have a product launch, and you make a lot of money, way more than you could have ever made on your own."


"I use this Playbook for EVERYTHING now—any time I am going to launch ANYTHING, it is the first thing I turn to. It’s so nice to be able to use it over and over again, and continually get results."


“I wondered why my products weren’t selling, and now I KNOW. I know now because the Product Launch Playbook goes into such detail about what you need to do. I was failing with my sales page, and now I know how to fix it.”


"I relaunched my product this June, and I am excited to say that it exceeded all of my expectations, and then some! I am SO fired up! Before the EBA® Product Launch Playbook, I HATED launches, but now they are actually FUN!"


“I’ve always struggled with sales and marketing. I worried about appearing spammy or aggressive, and it held me back for DECADES. But the Product Launch Playbook actually showed me how to sell without feeling spammy at all! In only 6 days of “open cart” time, I enrolled 204 students and earned $12,401.93—on my first launch with my blog being less than a year old!” 


"I avoided launching a product for a while because I felt completely unsure of myself. But after following the steps in the PLP, we sold 168 cookbooks AND grew our email list to 10,000 by using Ruth’s plan. We made at least ten times more than we invested in the PLP, and that’s just on the first product we launched!"


"You really don’t need a huge team or a huge budget to launch a product and be successful with it. You need a plan, a really good one, from someone who has been there and done it and that is what the Product Launch Playbook gives you." 


"I used to be nervous about emailing too much, but using the PLP strategies and templates I saw how to do that in a way that made sense. Following the steps in the PLP I had my best launch ever—beating out previous ones by 900%!"


"I finally got past the fear of not being good enough or not having a good enough product. I finally found the next steps. I made my product, launched it, had a sales page, a funnel, and everything within 30 days. I never could have done that all by myself." 


"We didn't know where to begin, but after reading the Product Launch Playbook it gave us the confidence to say, 'We can do this'! Ruth gives you the exact strategies she uses to run very profitable and successful launches!" 

“I couldn’t have done it without the PLP. Ruth gives you the step-by-step instructions on how to market your product and even gives example product launch emails to make it even easier to see how it all comes together. I’ve sold over 12,000 copies so far, and now I know that when I’m ready to launch the next one I have the tools I need to make it a success.”

 –Kristy Doubet Haare, Life-N-Reflection

"I am using the PLP as my guide to launch The Power Squad Project. Even though my product is slightly different than most online launches the PLP is so comprehensive in its To-Do Lists, sample templates, and things to think about. It has helped me immensely in the planning and execution of this email community for women entrepreneurs!”

 –Ashleigh Blatt,