There is nothing more frustrating than working like crazy to grow your business, only to feel like you are spinning your wheels and never really getting the results you want. And there is nothing more disheartening than pouring your heart and soul into writing a book or creating a product, only to have your sales fall flat.

But what if there was a simple way to completely transform your online business and start earning a whole lot more money a whole lot faster? What if, as a blogger, author, or online business owner, you had a simple formula for building your credibility and generating more sales? What if you could find a way to rock your affiliate promotions and have your readers actually thank you for selling to them?

And what if you could launch with confidence, every single time?

"This is the most comprehensive system I've ever seen for launching a product. Nothing was left to guess at or try to figure out. Ruth explains everything step by step by step.”

 –Rosemarie Groner, The Busy Budgeter


That's exactly what the EBA® Product Launch Playbook is all about.

It is a comprehensive guide for how to plan and execute a launch from start to finish, so that you understand, step-by-step, exactly how to get organized, how to prime your audience, how to write to sell, and, most importantly, how to actually drive sales.

It was originally created as an internal training document for my own team, intended as a way to allow them to easily duplicate my own results with product launches, launches that have generated more than $5 million in sales over the past few years.

It literally is the secret sauce to my business.

And now, for a limited time only–you can get access to the newest resource from Elite Blog Academy, which will allow you to plan and execute your own product launches and affiliate promotions with complete and total confidence....and incredible results.

“The Product Launch Playbook has totally transformed the way I think about selling products. Before, I used to think that all I needed to do was create a product and if it was 'good enough' it would sell! Oh my goodness, how wrong I was! Even the best products in the world will fail if they don't have solid marketing promoting them. That's what the Product Launch Playbook is–a step-by-step system to take your product from zero sales to raving customers. It told me what to do, when to do it and how much time to plan for the entire process.”

 –JoAnn Crohn, Whimsicle


Our powerful, game-changing framework is simple, but designed to get you the massive results you are looking for, in less time, with far less frustration than if you tried to do it on your own. Here’s a look at how our comprehensive 4-step EBA Product Launch Playbook framework is structured:


The first phase of planning and executing a successful product launch is to get organized. You need a solid plan, a comprehensive task list, and a working timeline. The EBA® Product Launch Playbook will show you exactly what you need to do in what order to create a step-by-step action plan for executing your launch from start to finish. It will take you from feeling totally overwhelmed to completely confident about what key tasks need to get done.


The second phase of planning and executing a successful product launch is to prime your audience. Convincing people to actually buy can sometimes feel like a daunting prospect, but it doesn’t have to be. The EBA® Product Launch Playbook will show you exactly how to grow your customer base and get your existing audience so excited about what you have to offer that they literally can't wait to purchase your newest product.


The third phase of planning and executing a successful product launch is to write to sell. This is where the rubber meets the road and where the magic happens. The EBA® Product Launch Playbook will show you exactly how to write sales copy that converts by connecting with your audience's deepest felt needs and by highlighting the transformation they are looking for. Once you've mastered this, you will be utterly unstoppable!


The fourth and final phase of planning and executing a successful product launch is to drive your sales. This is the point where you bring it all together, and the place where you get to reap all the rewards of your hard work. The EBA® Product Launch Playbook will show you, through real-life examples and templates, exactly how to pull it all together in a comprehensive launch strategy that gets amazing results, every single time.



Since launching in 2010, my blog Living Well Spending Less has become one of the most popular–and profitable–personal finance blogs on the net and generates more than a million dollars in product sales each year. 

But it didn’t start out that way! 

When I first started, I wasted years trying to figure out how to earn a sustainable income from my blog. And then I launched my first product, and everything changed. 

And that’s exactly what the EBA Product Launch Playbook is all about. It is the Secret Sauce to my 7-figure business, and it is going to rock your world!


Do you ever wonder why some bloggers, authors, and online business owners are absolutely killing it, while you’re working just as hard but still stuck spinning your wheels? Or have you written a book, created a product, or opened an online store, only to discover that no one seems interested? Have you convinced yourself that you can't sell?

Believe me, I get it. I have totally been there, and I know exactly how it feels.


I started blogging in 2010 not because I had any great aspiration to be a successful blogger, or even because I felt like I had something important to say to the world. On the contrary, I was a stay-at-home mom of two toddlers.

But I was determined to make it work, and so I set a goal to earn enough money through my blog that my husband could quit his job. I started reading everything I could about growing my traffic and creating a successful online business.

Even so, I often felt the exact same way as you probably do right now—overwhelmed by all that needed to be done, frustrated by my lack of progress, and struggling to gain traction.  

For years I plodded along, monetizing mostly through ad network revenue, sponsored content, and a few affiliate sales. I was surviving, but not thriving. 


And then, in 2013, I launched my first product, a book called How to Blog For Profit (Without Selling Your Soul). I wasn’t even planning to write it, but I had so many people asking for the information, that I just sort of put it out there, not really expecting too much. 

Believe it or not, the book became an instant bestseller and made it all the way to #2 on Amazon on the very first day. In the years since, it has taught tens of thousands of people how to get started with blogging. 

But that book taught ME something completely different.

You see, I had never really considered having products before accidentally launching How to Blog for Profit. It seemed SO out of my league. I was just a blogger–what did I know about creating products?


And yet, the success of that first book opened up a whole new world to me, one that had the potential to be a whole lot more profitable, as well as give me far more control over my own destiny.  

From then on, I became a product creating MACHINE. I wrote four more books, which have been New York Times, Wall Steet Journal, USA Today, & Amazon bestsellers, developed an online course called Elite Blog Academy, and a physical product called the Living Well Planner®. 


Today, my company has a lineup of more than 25 different products. And since we first began creating products in 2013, our income has increased dramatically every single year. 2013 was our first 6-figure year, and in 2014 we quadrupled our revenue. The next year, in 2015 we had our first 7-figure year. In 2016 we nearly tripled our revenue, and now in 2018 we are on pace to double again. 

And while I’m thrilled that I am able to make a living doing what I love, what I’m most excited about is the opportunity to truly make an impact. Every day I receive emails from people whose lives have been improved by products I’ve created.


But this story doesn’t stop with me! 

I’m sharing this because I want the same success for you. No matter your niche, target market or platform, I will show you how to leverage the power of products and turn them into revenue, and then how to effectively market and sell those products in a way that gets results. 

This is the exact plan I continue to follow to this day, and the plan that I share in the EBA® Product Launch Playbook.

“The Product Launch Playbook has taken me from disbelief to excitement about launching a product of my own. Until reading the PLP I didn't even think about launching my own product because it felt too big and overwhelming. Now I have a step-by-step action plan that brings it down into manageable tasks that I am working through as I start the beginning steps of launching a product. Thanks to PLP I can finally say that...I'm planning on launching a product!”

 -Janel Hutton, Nellie Bellie


When you purchase the EBA® Product Launch Playbook, you will have instant access to all the tools you need to create your successful, profitable product. Our comprehensive framework provides a step-by-step plan for how to plan and execute a successful product launch from start to finish. You’ll never wonder what your next step should be.


The EBA® Product Launch Playbook shares a proven formula and blueprint for planning and executing your product launch, one that you will be able to apply to your own product, no matter what you are selling or who you are selling to. It breaks your launch process into four critical stages, each of which will be vitally important to your success. 

The first stage covers getting organized, and planning out the logistics of your successful launch. The second stage covers priming your audience, so that you have an eager market ready and willing to buy. The third stage explains how to write to sell. And finally the fourth stage will cover the process of driving sales, and how to actually get people to press that buy button. 

But learning the process of planning and executing a successful launch is just the beginning. You also need to know how to apply it, and how to make it work for your own business or product. And that’s why the Product Launch Playbook includes a fill-in-the-blank launch template that gives you everything you need to simply plug and play with your own product. From a timeline to video scripts to proven sales copy, it will help you apply our proven strategy to your own launch quicker and easier than you ever thought possible.

But there’s more! In the Product Launch Playbook, I also share ACTUAL launch plans from four of my own product launches—launches that have resulted in almost $3 million dollars in sales and even a spot on the New York Times Bestseller list. I provide sample plans for four different types of products—a digital course, a book, a physical product, and an affiliate promotion. 

I will tell you that this is information that most online business owners won’t share. No one wants to give away their secrets, because they know just how valuable they are. The truth is that these concepts are not difficult, and when you are able to see the whole plan in action, you realize just how easily you can implement it for your business as well. And that’s also why I am making this EBA Product Launch Playbook available only to a small number of people for a very limited time. 


Of course, understanding how to LAUNCH a product won't be all that helpful if you don't yet have a product to launch. And that's where our bonus Create Your Perfect Product Guide comes in. 

Even if you don’t have a product just yet, (or even an idea for one), this special bonus training will walk you through our exclusive Product S.T.A.R.T. Formula™, a proven process of brainstorming product ideas, surveying your market, and bringing your product from concept to reality. 

If you’ve already got some experience with product creation, this bonus will help you hone in even more, and make your existing products that much better.


Next, we know that one of the hardest parts of creating a product and planning and executing a product launch is feeling overwhelmed by the amount of work that needs to be done, as well as not knowing who to ask for help, or even what kind of help to hire.

That’s why we’ve added a second AMAZING bonus called The Launch Team Handbook: How to Execute a Launch on Any Budget This Launch Team Handbook is an invaluable resource for understanding all the moving pieces of a launch, and for knowing who you might need to hire to help, how much it might cost, and how and where to cut costs so that you can stay within your launch budget. It also covers essential information like how to manage your launch team and keep everyone moving in the right direction. 


Facebook Advertising can be an amazing tool for growing your email list and promoting your products, but it can also be a little overwhelming, especially when you start hearing things like tracking pixels and lookalike audiences and custom conversions. It’s enough to make your head spin!  

Luckily, we’ve totally got you covered! This bonus is a 90-minute video that shares a step-by-step process for setting up advanced Facebook ad campaigns (without losing your mind in the process!). This material was developed exclusively for my team, but PLP purchasers will get access to start seeing results with ads much faster.  


Also, with your purchase of the EBA® Product Launch Playbook, you will have the opportunity to ask questions, make connections, and get moral support in our private members-only Facebook Group. While getting answers to your questions is important, we also know how important it can be to get to know others in your field and in the online business community.  

This is the place where what you are learning in the Playbook will come alive on a daily basis, as you have the opportunity to network with, get feedback from, and learn with others in your field.


It is possible to plan & execute a successful product launch. The EBA® Product Launch Playbook shares exactly how it’s done, step-by-step, and we want you to purchase with confidence. In fact, we are so sure that our program works, we are willing to put it in writing and offer a money-back guarantee. Anyone who follows our plan for your next product launch and does not see measurable results will get their money back, no questions asked. 

“The PLP has been an invaluable resource for me as I am planning my launch. The real-life examples, screenshots, and email copies have given me the confidence to know that I am actually doing things right. And just using these strategies in affiliate launches has already improved my sales by 5,000%!

 –Jennifer Roskamp, The Intentional Mom


This is an exclusive opportunity to get access to the EBA® Product Launch Playbook, and it won’t last long. You have the power to change your future, starting today, but you have to make the choice.



  • Get access to the full EBA® Product Launch Playbook, including all 4 real-life sample launch plans and our fill-in-the-blank launch template, which will give you a comprehensive blueprint for planning and executing a successful product launch.
  • Get our Create Your Perfect Product Guide, which will guide you through our exclusive Product S.T.A.R.T Formula™and help you discover the perfect (and most profitable) product for your audience.
  • Get our EBA Launch Team Handbook, which will walk you through all the moving pieces of a launch, and for knowing who you might need to hire to help, how much it might cost, and how and where to cut costs so that you can stay within your launch budget.
  • Get a 90-minute video that shares a step-by-step process for setting up advanced Facebook ad campaigns (without losing your mind in the process!). This material will give you the opportunity to start seeing results with ads much faster.
  • Get access to our private EBA® Product Launch Playbook Facebook Community where you can connect daily with other online business owners and get feedback and accountability.
  • Get ongoing support and encouragement in your Product Launch journey, including emails, and access to our entire EBA support team.
  • Get a 100% Satisfaction Guarantee. If you follow our plan for your next launch and do not feel we delivered, you can request a full refund, no questions asked.

“I just relaunched my online course using the EBA® Product Launch Playbook and cannot believe what a difference it made, both in my sales and in the ease of planning and executing the launch! I had been DREADING writing my email sales sequence. But when I finally sat down to do it with the Product Launch Playbook beside me and reviewed the sample sales sequences that Ruth has used herself, I was able to write out my entire sales sequence in less than an hour. It was so easy and my email sequence is so much stronger than it would have been if I hadn't had the PLP. I will NEVER launch a product without following the steps in this guide!

 –Tasha Agruso, Designer Trapped


Earlier this year, we invited a small group of bloggers to beta test our EBA® Product Launch Playbook. Needless to say, the results they have experienced so far have been pretty incredible. Here's what they had to say:


"She teaches you step-by-step, so that you don’t have to be overwhelmed or confused. You just do every step that she talks about, and at the end, you have a product launch, and you make a lot of money, way more than you could have ever made on your own."


"I use this Playbook for EVERYTHING now—any time I am going to launch ANYTHING, it is the first thing I turn to. It’s so nice to be able to use it over and over again, and continually get results."


“I wondered why my products weren’t selling, and now I KNOW. I know now because the Product Launch Playbook goes into such detail about what you need to do. I was failing with my sales page, and now I know how to fix it.”


"I relaunched my product this June, and I am excited to say that it exceeded all of my expectations, and then some! I am SO fired up! Before the EBA® Product Launch Playbook, I HATED launches, but now they are actually FUN!"


“I’ve always struggled with sales and marketing. I worried about appearing spammy or aggressive, and it held me back for DECADES. But the Product Launch Playbook actually showed me how to sell without feeling spammy at all! In only 6 days of “open cart” time, I enrolled 204 students and earned $12,401.93 -- on my first launch with my blog being less than a year old!” 


"I avoided launching a product for a while because I felt completely unsure of myself. But after following the steps in the PLP, we sold 168 cookbooks AND grew our email list to 10,000 by using Ruth’s plan. We made at least ten times more than we invested in the PLP, and that’s just on the first product we launched!"


"You really don’t need a huge team or a huge budget to launch a product and be successful with it. You need a plan, a really good one, from someone who has been there and done that and that is what the Product Launch Playbook gives you." 


"I used to be nervous about emailing too much, but using the PLP strategies and templates I saw how to do that in a way that made sense. Following the steps in the PLP I had my best launch ever -- beating out previous ones by 900%!"


"I finally got past the fear of not being good enough or not having a good enough product. I finally found the next steps. I made my product, launched it, and I had a sales page, a funnel, and everything within 30 days. I never could have done that at all by myself." 


"We didn't know where to begin, but after reading the Product Lauch Playbook it gave ust the confidence to say, 'We can do this'! Ruth gives you the exact strategies she uses to run very profitable and successful launches!" 

“I couldn’t have done it without the PLP. Ruth gives you the step-by-step instructions on how to market your product and even gives example product launch emails to make it even easier to see how it all comes together. I’ve sold over 12,000 copies since publishing in June, and now I know that when I’m ready to launch the next one I have the tools I need to make it a success.”

 –Kristy Doubet Haare, Life-N-Reflection


I will be the first to admit that the EBA® Product Launch Playbook is not right for everyone. The EBA® Product Launch Playbook was originally created as a resource for my own team members, to systemize the process of planning and executing a successful product launch so that we could duplicate our success over and over again. 

It is designed for bloggers, authors, and online business owners (or those who aspire to be) who want to know exactly what steps they need to take to successfully plan and execute a successful product launch, and who are willing to actually take those steps. If you are not interested in doing the work, then please don’t bother. All the value of this playbook comes from your implementation of our strategy, not from just reading about what to do.  

Our ideal users fall into one of these categories


Perhaps you don’t yet have a product or online business, or maybe you are in the process of writing your first book. Maybe you are a blogger looking for better ways to monetize. Actually launching your product still feels a long way off, but you know you will have to conquer your fear of selling at some point. The EBA® Product Launch Playbook will show you how to lay the groundwork now for successful product launches in the future, and get you started on the right path. 


Perhaps you’ve already created your first (or multiple) product(s), or even written your first book, but your product isn’t selling. Maybe you’ve even convinced yourself that you are just not good at sales and marketing. But believe it or not, your issue probably isn’t that you can’t sell, but that you don’t know how. The EBA® Product Launch Playbook will help you conquer your fear of selling and show you exactly what steps to take to actually get your product off the ground. 


You’re well past the intermediate stage, yet somehow you feel like you’re still missing critical opportunities in your business. You’d like to see an increase in sales, but you also want to create a deeper connection with your audience, and build sustainable long-term growth. The EBA® Product Launch Playbook will provide a template you can use again and again to drive sales, connect with your market, and finally get the results you’ve been looking for.


You’ve been blogging for a while, yet somehow you feel like you’re still missing critical opportunities for revenue growth. You don’t feel ready to create a product of your own, but you’d like to know how to plan and execute a successful affiliate promotion. The EBA® Product Launch Playbook will show you exactly what steps to take to plan and execute a killer affiliate promotion, and drive more sales than you ever thought possible.

"I am using the PLP as my guide to launch The Power Squad Project. Even though my product is slightly different than most online launches the PLP is so comprehensive in its To-Do Lists, sample templates, and things to think about. It has helped me immensely in the planning and execution of this email community for women entrepreneurs!”

 –Ashleigh Blatt, AshleighBlatt.com




“I felt as if I had hit a plateau of sorts with my blog income. So I decided to walk through the EBA® Product Launch Playbook step-by-step and put out my very first product. In my first month, I instantly increased my income by $500, and it was totally passive. It gave me serious momentum and excitement for making my own products to help my audience. Now I use it for every new product I put out and plan to use it to launch my traditionally published book this October!”

 –Kim Anderson, Thrifty Little Mom