EBA® FOUNDATION AT A GLANCE

In the EBA Foundation program, you will...

Build a solid foundation for your business by following a proven process for success, so you can move on to making money even faster.
Get unlimited support from our EBA Coaching Team, to keep you on track and help work through any challenges as you implement our framework.
Gain confidence in your business and in yourself as an entrepreneur, knowing that you've chosen the right path and that you can create the career of your dreams.

You've had the best of intentions to launch your business once and for all, but for some reason, it hasn't clicked.

So what hasn't been working?

You're overwhelmed with all of the conflicting information out there, so you wouldn't even know where to start.
You just want to help people, so you're focusing your business on every interest you have so you can write to everyone.
You've let fear or self-doubt stall you and prevent you from going any further.
You are too focused on trying to be "popular" and get likes and follows instead of focusing on numbers that truly matter in your business.
You spend your time creating content on social media, but you don't have a strategy in place to bring anyone to your own business.
You're too afraid to take the risk and fail, so you've decided not to start until everything is perfect.
You're so focused on making this dream become a reality that you're trying all. the. things. without actually knowing which ones will move the needle.
You've decided that now isn't your time, so you haven't prioritized your success.

But it doesn't have to be that way!

Your success depends almost entirely on your ability to take action, to try hard things and keep trying them until something sticks—and at EBA Foundation, we walk you through the exact framework to make that happen.

Since launching my first blog, Living Well Spending Less, in 2010, my business has grown into a multimillion-dollar company. I’ve become the New York Times bestselling author of 7 books, launched a top-rated podcast and even given a TED talk.

But it didn’t start out that way!

At first, I struggled hard to figure it all out. There were SO many times I felt like quitting, and I can’t even tell you how often I secretly wished for some magical fairy blog mama to share all her secrets of success. Sadly, she never appeared, but I swore to myself that if I ever did figure out the secret to blogging, I’d be that fairy blog mama to someone else!

And that’s exactly what EBA Foundation is all about.

No, it’s not a magic wand, but it IS probably the next best thing: a clearly laid out, step-by-step guide that will show you, in crystal clear detail, exactly what to do, in what order, to get where you want to be.

Have a proven process to follow so you never have to wonder if you're on the right track. You have the steps to follow and already know what the next ones will be.
Live life on your terms—working when and where you want, because you're the boss.
Experience the confidence, validation and clarity that comes from having a strong foundation that WORKS.
Attract the RIGHT customers because you've narrowed down your niche and know how to talk directly to your target market.
Never get stuck in the endless circle of content creation and instead, create strategic content that draws people to spending real money in your business.
Develop products that solve the biggest needs of your audience. Products they'll be eager to purchase even before they've been created!
Never second guess if you've made the right choice in your business—instead embrace that mistakes are a part of learning and a part of growing your business even stronger.
Have unlimited access to incredible support and accountability to help keep you on track. No more trying to go it alone, or feeling like no one "gets it."

“When I first started Elite Blog Academy, I had no idea what I was doing, but I was determined. I followed every single step of the program exactly as written. It took me 9 months to complete, but exactly one year after starting EBA, I was blogging full time and made $5,000 in one month alone. Two years later, I was earning $35,000 a month, and it has only gone up from there. Having taken many expensive online classes, I’m able to tell you that EBA® is the best! Ruth lays out step-by-step exactly what you need to do so that when you’ve completed it, you understand how to make a living from your blog.”

— Rosemarie Groner, The Busy Budgeter

Growing a successful online business is a process, but it's often the first step—just getting started—that people find the hardest. At EBA Foundation, we make it easy. In just 3 months, we'll help you quickly take your blog from concept to reality so that you're ready to begin growing your audience and earning money online.

Whether you ultimately want to create products, write bestselling books, start a podcast or a YouTube channel or simply make a bigger impact in the world, this is the place to begin.

Narrowed down to the right niche for faster results. We'll show you how to merge your own passion and interests with a topic that can actually be monetized in order to make you more money faster.

Built a beautiful, organized, professional-looking website. Your website is the face of your business, so it has to be good. We’ll help you make it great.

Mastered the art of creating content that resonates. We’ll not only help you know exactly what to write about, we'll also give you a clear template for crafting content that people pay attention to.

Nailed down your messaging. We'll help you get crystal clear about your target audience, their biggest pain point and your solution for their pain, which will set up your business for exponential growth.

Established a solid brand that stands out. From choosing your name and logo to picking the right colors, fonts and imagery, we'll show you exactly how to put together a cohesive brand guide that gets noticed.

Set up your email service provider in order to start growing your list. We’ll show you how to leverage email to nurture a thriving community of people who know, like and trust you.

Learned how to drive traffic to your website through proven growth strategies. We’ll show you exactly what tactics you'll need to master in order to get more eyes on your page and ensure you don’t waste time on the wrong things.

Created an efficient social media strategy. We’ll tell you exactly where your time is best spent so you don’t waste precious energy trying to be everywhere all at once.

Crafted a long-term business strategy for sustainable growth. In the end, blogging is a marathon, not a sprint. We’ll show you how to build momentum that keeps you going strong.

There is no shortage of information available about blogging and online business or marketing. In many ways, that is exactly the problem. There is so much information, so many people sharing so many ideas and saying so many different things, that it is almost impossible to sift through. In fact, the information overload becomes so overwhelming that many bloggers simply get paralyzed and can’t move forward, while others keep switching from one tactic to the next, and then wonder why they can’t find any momentum.

EBA Foundation is totally different because what we provide is a comprehensive, step-by-step framework for success. It goes beyond tactics to provide an actual strategy—one that has been proven, through 8 years and more than 15,000 students so far—to get consistent results.

Most people aren’t all that great at strategy. They struggle to see the big picture or to lay out a plan that includes all the steps that will take them where they want to go. But without the strategy, even the best tactics won’t help you all that much because you’ll always struggle to build momentum.

EBA Foundation is built on the idea that momentum and results come from taking small, focused action steps in the right direction. With EBA Foundation, you’ll never have to wonder whether you are on the right track because we tell you exactly what steps to take, in what order, until you get to where you want to be.

EBA Foundation is designed to provide a comprehensive, step-by-step framework for building a successful, profitable and predictable online business through content marketing, regardless of your niche, target audience or experience level.

Whether you’re an ambitious beginner just looking to get started, an intermediate-level blogger looking to break through a plateau or a business owner already earning an income, EBA Foundation will provide the tools, support and resources to set your business up for lasting success.

Within our programs, we have bloggers and business owners of every shape and size, every niche, color and creed! If you are ready to do the work, if you want more customers and a sustainable online business, then EBA Foundation is right for you.

EBA Foundation is definitely not just for beginners! Our different programs are designed to help you build and grow your online business through 7 figures and beyond.

If you are an intermediate or advanced blogger who already has an established website, you will likely want to start in Level 2, with Product Launch Playbook Academy, rather than begin in Level 1 with EBA Foundation.

That said, if you are an experienced blogger who is not currently feeling confident about your chosen niche, business name, branding or messaging, then you may still want to start in Level 1 with EBA Foundation.

Either way, we'll be able to help you quickly reach your goals.

Starting a business means being willing to invest in yourself, and we can honestly say that when it comes to starting an online business, there are few investments you can make that will be more valuable for your long-term success than EBA. In fact, if you look at what our students have to say about EBA, the one thing you will find them saying over and over again is this: “EBA was the best money I ever spent on my business.”

This is because the framework we teach gets results, results that have been proven and refined since 2014, with more than 15,000 students so far.

Moreover, the fact that EBA is a serious investment actually makes it even more powerful, because you will be forced to take it seriously. Make no mistake—completing Elite Blog Academy is a lot of work, but when you are invested and committed, you will see incredible results.

Our EBA Foundation curriculum is designed to be self-paced, to work into your schedule and to help you move quickly so that you don't get stuck.

More than 90% of our EBA Foundation students in the past year have had no trouble completing the course in 3 months, and many were able to complete their work much faster, some in as little as 4 weeks, and even a handful of ultra-motivated students in ONE week!

We recommend planning on approximately 5 hours a week to stay on pace with our recommended syllabus and course schedule. This will get you through the entire program in 11 weeks, which will leave you several weeks of buffer time just in case you need it.

Many of our most successful alumni squeezed in their course work while they were working other jobs—sometimes even more than one—as well as while they were homeschooling their kids, going to school or taking care of their families.

You can access the course material 24 hours a day, which means you can make it work for your schedule.

You will receive your enrollment confirmation within 30 minutes, along with your access to the membership portal, which is where you’ll have instant access to all course materials so that you can get started right away.

We do provide a recommended course syllabus and schedule for you to follow, but the lessons are recorded and can be done at your own pace.

If you choose a package that includes live coaching, you'll find a monthly schedule of live coaching sessions available in the course portal so that you can get those on your calendar as early as possible. Our subsequent schedules will be available in the course portal by the 20th of the preceding month.

The short answer is no, it’s not too late! Not even close.

Here at EBA, we define blogging as the process of producing and publishing any form of content online for the sake of growing your business.

Thus, when we talk about “blogging,” we’re talking about any sort of content you publish online. It could mean posting written content on a blog, or it could mean hosting a podcast, hosting a YouTube channel or connecting with your audience via email. It’s really all the same thing, just delivered differently.

And this means that blogging is not only still relevant, it is actually more relevant than ever before because people are consuming online content at a higher rate than ever before.

Success in this program requires that you take consistent, focused action, that you actually show up and that you take the time to apply what you are learning and keep moving forward.

The bottom line is that you can’t expect EBA Foundation to magically work for you. You need to do the work. Show up for office hours. Complete your assignments. Ask questions. Apply what you are learning to your business. Work on your coursework consistently.

That being said, our team is completely dedicated to your success—and that means doing whatever we can to support you along the way. If you still don’t find what you’re looking for, shoot us an email. We’re happy to help you find the answers.

EBA Foundation is definitely not for anyone who just wants to “kind of” check things out. You can’t “kind of” become a successful, profitable blogger or business owner. Getting those type of results takes a commitment to succeed.

EBA Foundation is also not for anyone looking for a shortcut or “magic bullet” to success. There is no magic wand offered with this course.

Instead, we offer a comprehensive, strategic framework and a step-by-step process that allows you to know exactly where to focus your efforts in order to maximize your results.

EBA Foundation is for people who are committed to following the process. The thing our successful alumni have in common is a willingness to roll up their sleeves and get to work and to put 100% of their effort into completing the assignments in order.

With your base tuition to EBA Foundation you will receive a weekly email related to that week's lesson with tips, tricks and frequently asked questions. However, if the package you choose includes live coaching, you will have access to incredible support every step of the way.

This includes a private Facebook group, where you'll be able to ask questions and get feedback from both our EBA Coaching Team and your fellow students.

It also includes live coaching sessions where you will be able to come and ask questions, receive feedback, find support on your homework assignments, etc.

You'll also be able to participate in regular Power Planning sessions, where you'll get to join fellow EBA® Foundation students and members of our coaching staff to make a plan for yourself to help you stay on track. This Power Planning is crucial, and we find it is much easier (and more fun!) to prioritize when we do it together!

Most of our students will tell you that the support they receive in our incredible community is one of their favorite aspects of EBA!

Here at Elite Blog Academy, our programs are designed to work seamlessly together to help you build and grow a successful, profitable and predictable online business.

If you’re a beginner, you’ll start at Level 1 with our EBA Foundation program, which will focus on quickly building your foundation with confidence. EBA Foundation is designed to help you move fast in order to avoid getting stuck or hung up on indecision or perfection. By the end of EBA Foundation, you'll have narrowed down your niche, set up your website, established your brand standards, published your first 7 blog posts and learned how to grow your audience.

Once you've completed Level 1, you’ll move on to our Level 2 curriculum, Product Launch Playbook Academy™, which will walk you, step by step, through the process of developing, launching and selling your Core Offer and monetizing your platform with predictable and profitable sales funnels. You'll create your lead magnet and entry offer (aka your "tripwire"), as well as learn how to quickly grow your email list through paid traffic. You can join our ACTIVATE Coaching Program for the support growing online business owners value.

From there, you'll advance to Level 3 within ACTIVATE and our S.C.A.L.E. Your Business Curriculum, which is designed to help you continually scale your online business in a predictable and profitable way. In Level 3 we focus not just on more advanced sales and marketing tactics but on creating the systems and clarity in your business that will allow you to grow, while also helping you develop your skills as a leader and C.E.O.

No program works unless you do. If you’re expecting Elite Blog Academy Foundation (or anything else) to magically solve your problems or make you money the moment you register, please do NOT sign up. This is not some “get rich quick” program, nor do we offer some top-secret magic bullet that promises untold riches with no effort on your part.

Plus, we actually care that you complete and implement the material provided in the course, which is why our refund policy is dependent on you actually doing the work. If you complete the course and find that we didn't deliver on everything that was promised, we'll refund your entire tuition, no questions asked.

In order to be eligible for a refund, you must submit your completed homework for all 20 course assignments by 90 days from your purchase date. You can send your fully completed assignments to EBA@ruthsoukup.com.

While we encourage you to attend office hours live when your schedule allows, live attendance is not a requirement for success in our program. Each live session will be recorded, and the recordings will be posted in the course portal by 5pm the following business day.

You will also have the opportunity to submit questions in advance, so your questions can still be answered in the event you are not able to join us live.

That said, we do our best to mix up the times of sessions in order to accommodate a wide variety of schedules. Our EBA Coaching Team is also available in the Facebook group should you have a more urgent need.

Doors to EBA® Foundation are currently closed — join the waitlist today to be the first to know when they open again!

Join the program that provides the proven framework and step-by-step plan to take your online business from idea to launched—faster than you ever thought possible!

EBA® FOUNDATION AT A GLANCE

"The best blogging course out there."

LET'S GET REAL FOR A MINUTE

Starting a successful online business isn't quite as easy as setting up your website and hoping for the best.

HEY THERE, I'M RUTH!

And I really want to be your Fairy Blog Mama.

CONSIDER WHAT IS ACTUALLY POSSIBLE...

Imagine having a career you love, a successful online business with predictable and profitable income—and the chance to live life on your terms.

"A step-by-step plan for making a living online."

INTRODUCING EBA FOUNDATION

Take the first essential steps in building a profitable and predictable online business.

"My success speaks for itself."

MEET OUR INCREDIBLE ALUMNI

Discover an impressive track record of online success that literally speaks for itself.

WHAT TO EXPECT AT ELITE BLOG ACADEMY FOUNDATION

Follow a proven process and a step-by-step blueprint for blogging success.

Here’s a look at how the EBA Foundation course is structured:

PHASE ONE | START

LESSON

1

UNDERSTAND YOUR PATH

LESSON

2

IDENTIFY YOUR MARKET

LESSON

3

CLARIFY YOUR MESSAGE

PHASE TWO | REFINE

LESSON

4

ESTABLISH YOUR HOME BASE

LESSON

5

STANDARDIZE YOUR BRAND

LESSON

6

CRANK OUT CONTENT

PHASE THREE | GROW

LESSON

7

MAKE SENSE OF TRAFFIC

LESSON

8

PERFECT YOUR PINS

LESSON

9

GET READY FOR LIFTOFF

"I doubled my traffic."

FREQUENTLY ASKED QUESTIONS

How do I know whether EBA® Foundation will be right for me?

What sets EBA Foundation apart from similar courses?

How do I know if EBA Foundation is right for me and my type of business?

What if I don't have a blog yet? Can I still join EBA Foundation?

I am already an experienced blogger. Is this course only for beginners?

I'm not making any money yet. Is EBA Foundation really worth the investment?

I'm already so busy, and I'm worried I won't have time for EBA Foundation. How much time will it take, and can I really finish the entire course in just 3 months?

When does the program begin? Will there be a schedule to follow? And do I have to attend classes live?

What if I prefer to do the work on my own?

With so many businesses online, is it too late to start? Is "blogging" dead?

How will I be most successful in this program?

So who is EBA Foundation not right for?

What kind of support will I get in the course? What if I get stuck or have questions?

What is the path I'll need to take at Elite Blog Academy? What happens after I finish EBA® Foundation?

What is your refund policy?

How will I receive my materials?

What if I can't attend the live sessions?

BE THE FIRST TO KNOW WHEN DOORS OPEN AGAIN!