What if you could change the entire trajectory of your business in less than 48 hours?


What if you could change the entire trajectory of your business in less than 48 hours?

The truth is that just 2 days spent taking a deep dive into your business with an experienced mentor can do more for your business than years spent trying to figure it out all on your own. 

Yes, it's that powerful.

So c’mon, be honest, have you ever wished for…. 

  •  More traffic?
  •  Products that sell themselves?
  •  More email subscribers?
  •  A sales funnel that actually works?
  •  Better conversion rates?
  •  Someone who could tell you exactly what you're doing wrong...and how to fix it?

Of course you have! We all have! In fact, you probably wouldn’t be much of an online business owner if you hadn’t wished for all those things—and a whole lot more—at some point. 

WHAT IF YOU HAD SOMEONE TO SHOW YOU THE WAY?


The reality is that entrepreneurship can feel pretty lonely and frustrating and confusing a lot of the time. And when it comes to your own business, it can be hard to take a step back and look at the big picture, to see what’s not quite working, and exactly what you need to do to fix it.

But can I tell you something?

It’s my favorite thing to do in the whole world!

I LOVE diving into people’s businesses and helping them figure out what’s working and what’s not. I love helping people create a more cohesive strategy, to better understand their market and their messaging, and helping them find a faster path to making more money.

And you know what? I’m really, really good at it.

In fact, it might even be my superpower.

Yes, I’ve been able to grow my own business into a $5 million company, which is great, but over the past few years, I’ve also coached the members of my VIP mastermind to grow their own six and seven figure businesses—even though most of their businesses look very different from mine.

And let me just tell you, I am a no-BS kind-of coach. I don’t hold back, and I don’t sugar coat anything.

My coaching clients even have a name for it.

They call it getting Ruthed. 

WHAT IF YOU HAD SOMEONE TO SHOW YOU THE WAY?


The reality is that entrepreneurship can feel pretty lonely and frustrating and confusing a lot of the time. And when it comes to your own business, it can be hard to take a step back and look at the big picture, to see what’s not quite working, and exactly what you need to do to fix it.

But can I tell you something?

It’s my favorite thing to do in the whole world!

I LOVE diving into people’s businesses and helping them figure out what’s working and what’s not. I love helping people create a more cohesive strategy, to better understand their market and their messaging, and helping them find a faster path to making more money.

And you know what? I’m really, really good at it.

In fact, it might even be my superpower.

Yes, I’ve been able to grow my own business into a $5 million company, which is great, but over the past few years, I’ve also coached the members of my VIP mastermind to grow their own six and seven figure business—even though most of their business look very different from mine.

And let me just tell you, I am a no-BS kind-of coach. I don’t hold back, and I don’t sugar coat anything.

My coaching clients even have a name for it.

They call it getting Ruthed. 

WHAT IF YOU COULD GET RUTHED TOO?


As much as I've loved coaching this very small group over the past 3 years, I've also wondered if there might be a way to open up this same type of intimate VIP coaching experience to more people (without the full one-year, $20,000 commitment.) 

That's why this past fall, I decided to host two small back-to-back VIP Workshops for EBA students, just to see how it would go. One would focus on growing traffic, while the other focused more on driving revenue. I wanted to test the waters and see if it was possible to make a significant impact on someone's business in just a couple of days.

For the record, the answer was a resounding YES!

It's a small enough group for me to be completely hands on, and to have a clear understanding of each person’s business, and yet enough people to get the discussion rolling, to see things from multiple points of view, and to exponentially expand our collective knowledge.

In fact, in all honesty, the experience was nothing short of incredible. I would even dare to say life changing, for every single person who attended

In just a few days, they were able to gain clarity, insight, essential skills, and a huge amount of momentum, and walk away with a crystal clear plan of what to do next.

WHAT IF YOU COULD GET RUTHED TOO?


As much as I've loved coaching this very small group over the past 3 years, I've also wondered if there might be a way to open up this same type of intimate VIP coaching experience to more people (without the full one-year, $20,000 commitment.) 

That's why this past fall, I decided to host two small back-to-back VIP Workshops for EBA students, just to see how it would go. One focused on growing traffic, while the other focused more on driving revenue. I wanted to test the waters and see if it was possible to make a significant impact on someone's business in just a couple of days.  

For the record, the answer was a resounding YES!

It's a small enough group for me to be completely hands on, and to have a clear understanding of each person’s business, and yet enough people to get the discussion rolling, to see things from multiple points of view, and to exponentially expand our collective knowledge.  

In fact, in all honesty, the experience was nothing short of incredible. I would even dare to say life changing, for every single person who attended.  

In just a few days, they were able to gain clarity, insight, essential skills, and a huge amount of momentum, and walk away with a crystal clear plan of what to do next.

JOIN ME FOR THE MOST INTENSE WORKSHOP OF YOUR LIFE


Once again, I'm offering the opportunity to join me for 4 very intense, hands-on workshops, limited to just 10-12 spots each, that will deliver the same kind of powerful experience. For a day and a half, we’ll take a deep dive into your business, pick apart the things that aren’t working, and come out with a clear plan of action for what needs to happen next.

While each workshop will be centered around a general theme, there won’t be a whole lot of information provided about the content or what we’ll be talking about, because most of that will be determined by you. The benefit of this workshop is getting my eyes directly on your business, and figuring out together what you most need to know in order to get the best possible results. Each session will be completely tailored to you. That means, essentially, that you really have to trust me. It also means, that no 2 session will ever be the same, so you can feel free to attend the same workshop more than once. 

These workshops will be held back-to-back, so that if you want to attend both (they will be different) you will have the option to do so, at a slightly discounted rate. The cost is $3,000 for one workshop, or $5,000 for both.

HERE'S A BRIEF OVERVIEW OF OUR UPCOMING GET RUTHED WORKSHOPS:

*Rescheduling in light of Covid-19 (Intermediate/Advanced Level)

  • Ready to make more money?
  • Not sure what sort of products you should be selling, or how to present them to your audience in a cohesive way?
  • Want to start generating more evergreen revenue?

In this workshop, we’ll specifically look at your products and funnels, where the holes are, and how to dramatically increase your conversions. This may include brainstorming ideas for new products, looking at ways to improve existing products, dissecting your sales page, diving into ads, understanding metrics and what you should be tracking, and any other number of important elements to setting up sales funnels that actually generate consistant, predictable sales.

*Rescheduling in light of Covid-19 (Intermediate/Advanced Level)

  • Struggling to know when and how to hire, and how to manage your team?
  • Need help knowing what to track and how to manage the backend of your business?
  • Want to know how to put solid systems into place that will help you scale more effectively?

It's one thing to build a business and start earning a little money. It's a whole other thing to grow it in a sustainable way. What works for you as a solopreneur doesn't always scale, and as a business owner it's easy to get so busy working IN your business that you forget to work ON it. In this workshop, we'll take a deep dive into the ins and outs of actually managing the backend of your business--money, leadership, and systems & processes that actually work. 

Next Date TBD (All levels)

  • Need more eyes on your website?
  • Feel like your reach isn’t expanding as quickly as you’d like it to?
  • Can’t seem to grow your email list?

We’ll take a deep dive into what you might be missing when it comes to growing your traffic and building your email list, and figure out exactly what needs to happen next in order to see results faster. Part of this may include taking a look at your messaging and learning how to craft your narrative in a way that gets better results. 

Next Date TBD (All levels)

  • Need help brainstorming GOOD product ideas?
  • Curious to know the ins and outs of exactly how to create a successful product?
  • Want to know how to launch and actually SELL your product?

In this workshop, we’ll dive into all things product--what to sell, how to price it, how to sell it, and how to maximize your efforrts. This may include brainstorming ideas, looking at ways to improve existing products, learning how to build an effective sales page, and learning how to map out your product and bring it to life.  

Please note that while Traffic School & Product School are appropriate for all levels, Funnel School & Business School are recommend for intermediate & advanced level bloggers & online business owners. This means that if you are just getting started and haven’t yet launched your blog or published any posts, you will probably be in over your head!

Once again, the cost for each workshop is $3000, which includes a cocktail reception the evening before, as well as breakfast and lunch both days. This does not include travel or lodging. 

SO WHAT HAPPENS NEXT?


In order to be considered for one of our Get Ruthed Workshops, you'll need to submit an application and let us know which workshop(s) you would like to attend, as well as a little bit about your current business. Please note that there are no specific income or traffic requirements to attend--we just want to make sure you are fully prepared for what will be a very intense experience.

If your application is approved, we will send you a private order form to complete your registration. Please know that spots will be filled on a first come, first served basis, and will likely fill up quickly. Your registration must be completed within 24 hours of receiving your order form, or you'll risk your spot being given to someone else. 

APPLY NOW

FAQs


WHAT IS THE GET RUTHED WORKSHOP? IS IT LIKE A CONFERENCE?

No, it’s not really like a conference, although you will have a chance to meet some pretty amazing people, who you will definitely bond with!  

It’s more like a super-intense group coaching session, centered loosely around a theme, that is designed to help you break through any obstacles you are having in your business, create real solutions, and get you moving in the right direction.  

The workshop definitely hands on. We’ll be looking at your website and your products and making changes in real time. And it will be INTENSE. For the sake of not wanting to waste any time, I will not hold back on telling you any truth I think will make you better, even if it might be hard to hear. I’ll ask a LOT of questions, and help you get to the root of the issue—which is often not what you think it is!

WILL I GET DIRECT FEEDBACK FROM RUTH?

Oh yes. Probably more than you’d even like! All your feedback will happen in the group setting so that others can learn as you do, but every single participant will be on the hot seat at some point. I will also look at your site, your content, and your products, and give you direct feedback for improvement.

IS RUTH GOING TO BE MEAN TO ME?

She's not mean, but she is very direct, and she'll be the first to admit that sometimes that much directness can feel a little bit intimidating. 

In the end, her goal is to make you better, and sometimes that might mean breaking through your own limiting beliefs, or calling you out on behavior that is not serving you. She's not afraid to do that, and that’s actually one of the biggest benefits of working with her.

CAN I BOOK 1:1 TIME WITH RUTH?

There will be a limited number of 1:1 coaching sessions with Ruth offered with each workshop. These coaching sessions will be held at the conclusion of your workshop so that Ruth is already familiar with your business, and you'll be able to go over your plan and troubleshoot any lingering issues. The additional cost for a 45 minute 1:1 session is $750. 

ARE THESE WORKSHOPS FOR BEGINNERS?

Our Traffic School and Product School workshops are appropriate for all levels, though if you are very new, you may feel a little overwhelmed at times. 

Funnel School and Business School are intermediate/advanced level workshops, which means that if you haven’t yet started or launched your blog, you’re probably not quite ready.

WHAT IS THE INVESTMENT? IS THERE A DISCOUNT FOR ATTENDING MORE THAN ONE?

Each workshop is $3,000. The cost to attend two back-to-back workshops is $5,000.

WHERE WILL THESE WORKSHOPS BE HELD? WHAT IS THE DATE? 

The Get Ruthed VIP Workshops will happen at my company headquarters in Punta Gorda, Florida. The rescheduled dates for Funnel School and Business School are currently being decided, in light of Covid-19. We have not yet selected new dates for Traffic School & Product School. If attending, you should plan to arrive sometime the day before, as we will host a cocktail reception the evening before each workshop begins so that you can get to know the other attendees. The closest major airport is Fort Myers International (RSW), which is about 35 miles away, but Allegiant Airlines does fly directly into Punta Gorda. 

WILL YOU DO THIS AGAIN?

Future workshops will be determined by interest. If you are interested interested in attending, please fill out our application and indicate which workshop you are most interested in attending.

HOW SOON DO I HAVE TO APPLY?

Soon! Space is limited so we recommend submitting your application as fast as possible, as our spots will be filled on a first-come, first served basis, as soon as your application is accepted.

WHAT IS YOUR REFUND POLICY?  

Because space is so limited, once you've secured your spot all sales are final.

IS THERE A PAYMENT PLAN?  

Not at this time.