21 Comments

  1. Karen Dennis
    February 1, 2017 @ 6:58 pm

    Parent care. Lots of kids info, but very little on how to care for loved ones on the other end of scale.
    Website coming!!!soon

    • Linda
      March 4, 2017 @ 12:31 am

      My blog is about dog health. My focus is how to help dog owners who have dogs that are suffering from simple to more complex health issues. My dogs have had health problems from allergy problems to cancer. So I get it. I am just starting out so my blog only has the about me and email part of the site set up. I would love to hear from anyone that would like to comment on my website. http://www.dustyswellnesstrail.com

  2. Rachel R.
    February 2, 2017 @ 3:11 pm

    I’ve been struggling with this for weeks. HOW do you come up with the answers to these questions? Do you just make them up, and assume that whatever you write based on the resultant persona will attract readers that “match” it?

    • Penelope G
      February 2, 2017 @ 7:12 pm

      What I did was come up with a bunch of questions and sent it to 4 people I know who represent my target audience. I will take their responses and mould my Persona out of the ideas they give me 🙂

    • Ruth Soukup
      February 2, 2017 @ 8:46 pm

      Yes, mostly you just make it up, though you can do a reader survey to get some sort of starting point. There isn’t really a right or wrong answer–the point is mostly for YOU to be clear in your own mind of who you are writing to. Does that make sense? If you get a chance, watch the FB live video too–I think it will help! 🙂

    • Linda
      March 4, 2017 @ 12:53 am

      Oops, I put my post in the wrong place !

  3. Aimee Walters
    February 2, 2017 @ 3:21 pm

    Ruth, I could really use help with this one. I am 54 with an organizing blog dealing with all things in the home. I feel like my target audience are the stay at home moms with kids still at home because I feel like they are the ones who need the kind of advice I want to write about. I’ve been there and want to help the younger moms. I also feel like my audience could be women who are a little older with grown kids because that’s me and I can also relate to my own age group. Do you think it’s ok to stretch my target audience for both age groups?

    • Nadya Defoe
      February 16, 2017 @ 6:10 pm

      I think you can write to both. I am a stay at home mom, and I find your blog very useful for myself. My mother-in-law reads your blog, and loves it! She doesn’t have kids at home, but they have just purchased their new, smaller home and she is all about making it nice and organized. Plus she is a crafter.. who doesn’t need they craft supplies in perfect order?

  4. Lizzie Smiley
    February 2, 2017 @ 4:12 pm

    WOW. I can’t believe this was free information. Extremely helpful. I really thought I had a good concept of who I was writing to until I read the persona questions and the avatar example. Back to the drawing board for me, but in such an exciting way! 🙂 Gosh, it’s so counter-intuitive to be so specific!

    • Nadya Defoe
      February 16, 2017 @ 6:09 pm

      I think you can write to both. I am a stay at home mom, and I find your blog very useful for myself. My mother-in-law reads your blog, and loves it! She doesn’t have kids at home, but they have just purchased their new, smaller home and she is all about making it nice and organized. Plus she is a crafter.. who doesn’t need they craft supplies in perfect order? 😉

      • Nadya Defoe
        February 16, 2017 @ 6:10 pm

        Ugh… this reply was meant to be for Aimee… sorry

  5. Stacey Loring
    February 2, 2017 @ 4:23 pm

    When I started blogging I was writing rather generically, as I didn’t want to offend anyone, but now, I’m writing for the people..my people…the crazy nut bags out there that truly get what content I’m putting out. When I first read about finding “your people”, it was really intimidating because we want everyone to think everyone is like us, when in reality, they’re not. You’re really right with choosing your topics become easier, because now I don’t second guess myself; I just go with it and my readers seem to enjoy it!

  6. elizabeth meyers
    February 2, 2017 @ 4:58 pm

    I really struggle in this area. Maybe I’m not creative enough, but how on earth do I know where an imaginary person shops? And what does that have to do with my writing about faith and family? I can never answer these types of questions. I usually wind up realizing I’m just writing to myself. Lol. I write what I wish someone had told me. I also have a diverse range of interests and experiences. To get specific, I would need to have 4 or 5 blogs to share on all my topics! Matters of faith, in particular, can apply to a very broad range of people. How do I pick just one person? Thanks for the help! 🙂

  7. Michelle
    February 2, 2017 @ 5:15 pm

    I too am really struggling with this! As Rachel asked – do we just use our imagination and make up our avatar and hope we connect? Then again, I have an actual reader who is a fan and reached out to me and we have become real-life friends. I would love to write for her, I think. Am I overthinking this and making it more difficult than it should be….gah! Help, please!

    • Ruth Soukup
      February 2, 2017 @ 8:46 pm

      Yes, mostly you just make it up, though you can do a reader survey to get some sort of starting point. There isn’t really a right or wrong answer–the point is mostly for YOU to be clear in your own mind of who you are writing to. Does that make sense? If you get a chance, watch the FB live video too–I think it will help!

  8. anne
    February 3, 2017 @ 3:28 am

    Hi, ruth. i didn’t realize that writing a blog actually is not as easy as i think. Thank you for the information given. it’s really work for me as a beginner.

  9. Wendy
    February 4, 2017 @ 11:05 am

    I think I should print this out and read it before each blog post. I have so much that I want to share but am aware that occasionally I go off topic. It’s something I’m getting much better at and this post helps. Thanks

  10. Julie
    February 5, 2017 @ 8:56 am

    I love this! You really put into perspective what defining your audience means. I know that I haven’t defined my audience nearly enough but will work on this and I know it will make writing posts much more personal. thank you!

  11. Lynn
    February 9, 2017 @ 3:50 pm

    Nailed it. 😉

  12. Charity Douglas
    February 23, 2017 @ 11:01 pm

    Hi Ruth! I have a question. About three years ago, I started a blog for single women. I have since then completed my first autobiography, which is about overcoming obstacles. My question is how to merge the two under one business or if it needs to be two seperate businesses? My audiences are different for the two different messages. How would you handle this? Please share your thoughts.

    Thanks,
    Charity

  13. NanaPennypockets
    March 9, 2017 @ 3:53 pm

    Can you make up the person you want to speak to ? And then go from there?