“Blogging is dead.”
“The new Facebook/Pinterest algorithm is killing the blogging industry.”
“It’s too late to start a blog. That ship has sailed.”
Do any of these sentences sound familiar?
I hear things like this all the time. And I have been hearing them for years.
But guess what?
Blogging isn’t dead. People are launching new blogs — and finding incredible success — every day, no matter what all the haters say.
Those naysayers that say it can’t be done, claiming the sky is falling and everything is going to pieces? They’ve always been around, and they’ll always be around. That’s because it’s easier to point fingers and say something can’t be done from the comfort of a chair than to get off your you-know-what and actually make it happen.
But don’t pay the naysayers any mind. Because here’s the truth:
There’s never been a better time to be a blogger than right now.
And here’s why you should start blogging now:
Reason #1: There’s No Better Business Model Than BloggingWhen it comes to starting a business, there’s no better business model than blogging.
Let’s take a look at the traditional business model. Let’s say we wanted to open a restaurant. First, we’d have to rent a space. Then we’d have to stock the restaurant with everything we need to do business: food, drinks, tables, chairs, silverware. Then we’d have to hire waitstaff to work the floor and drop a ton of cash on marketing just to get the word out… and that’s all before we’re even open for business! Then, once we get customers in the door, it’s a mad dash to get to know them, figure out what they want, and tailor our menu accordingly.
With the traditional model, we have to invest a crazy amount of time, energy, and money into getting our business off the ground without knowing a) our customers, b) what they want and how to give it to them, and c) whether our business will connect with those customers.
That’s a risky endeavor and, for most traditional business owners, it’s not one that pays off.
According to recent studies, 80% of businesses don’t make it past the one-year mark, and 50% of the remaining businesses won’t make it past five years.
The reasons they fail? There’s two big ones. Number one, they don’t listen to their customers. And number two, they don’t have enough cash flow to sustain their business.
But here’s the good news: the blogging model? It’s totally different. In fact, it’s pretty much the opposite.
With blogging, we don’t start with a product or service like in the traditional business model. Instead, we start with our message. Who is our ideal customer? Who are we talking to? What do they want to hear? And how can we refine our message to give them what they want — and build a strong relationship in the process?
In the blogging model, it’s all about the audience. First, we figure out who our audience is. Then we figure out how to connect with them. Then we grow the audience. And then, once we have an engaged audience — and once we know who they are and what they want — only then do we think about launching a product or service.
This model works because it completely eliminates the two biggest reasons businesses fail. We’re spending the time to get to know our customers before we make the investment in launching a product or service — and because we know our audience, we know what kind of product or service to deliver, which will dramatically increase the chance it’ll be super successful. And since we’re focusing on relationship-building, we don’t need to invest a lot of money on day one, which means we won’t run out of the cash we need to keep our business afloat.
The blogging business model is more effective, less risky, and just all-around better than the traditional model — and it’s one of the top reasons why there’s never been a better time to be a blogger.
Reason #2: It’s Never Been Easier to Blog
Can we talk about technology for a minute? Technology has made blogging SO much easier and accessible. With the technology on the market today, you can get started — even if you have minimal tech skills and minimal cash to invest.
Today, we can do things that used to be reserved for big companies with big budgets, like building a custom website from scratch or building an email campaign. Thanks to the new tools on the market, things that used to require a ton of time and a ton of money can now be accomplished in a few — and for a few dollars.
We can design a website using easy drag-and-drop interfaces like Wix or Squarespace, we can use tools like Upwork or OnlineJobs.ph to find amazing, affordable support overseas, we can get invaluable insights on the performance of our posts and emails with the click of a button… Seriously, it’s amazing!
All of these tools make it so much easier to get started with (and succeed at) blogging. And these tools? They weren’t available even a few years ago.
Those advances in technology that make the blogging life that much easier are another reason why there’s never been a better time to be a blogger.
Reason #3: The Potential Is Unlimited
Back when I got started in the blogging business, the internet just wasn’t what it is today.
Today, there are more people online than ever before — and that number is increasing every day. We have access to the internet at the palm of our hands thanks to smartphones. People are spending more time online than ever — an average of about 10 hours per day.
The increased usage and availability of the internet means there’s never been more opportunity or potential for bloggers.
And as long as the internet keeps growing — which it will — those opportunities and the potential for bloggers will continue to grow right along with it.
Why You Should Start Blogging Now
If you’ve been on the fence about getting started as a blogger, NOW is the time to make a move! Don’t listen to the killjoys who claim blogging is “so over”. I’ve been blogging for a long time, and I can say that now, without a doubt, is the best time to get started as a blogger.
Ready to get started? Here are a few posts to help you get the ball rolling:
- Find the Courage to Execute
- The Blogger’s Guide to Goal-Setting
- How to Find Your Voice as a Blogger
- Brainstorm Brilliant Blog Content
- Keeping Your Focus as a Brand New Blogger
- Avoid Getting Stuck
- When to Monetize Your Blog
Like the old saying goes, “The best time to plant a tree was 20 years ago. The second best time is right now.” So get out there, plant your blogging seed, and watch it grow!