⚠️ HURRY - LIMITED TIME OFFER! ⚠️

Tired of wasting your time creating IG content that doesn't get seen?

When you enroll in IG Power Play today, we'll give you over $1600 worth

of insanely helpful tools & resources for FREE so you can finally...

Attract Your Dream Customers and Explode Your Business on Instagram

▶️ Watch the video below NOW for more details

Just say yes to IG Power Play

And you'll get the Power Moves Intensive Bundle ($1635 value) for FREE!

YES! I'm Ready to Get Started!

What if growing your business on Instagram could actually feel EASY?

With IG Power Play, it can. We'll literally hand you a ready-made content plan every week that is designed to help you grow. And when you join, this insanely amazing gift is yours

...FOR FREE

  • FREE GIFT #1 : Power Moves Instagram Intensive ($997 value)
  • FREE GIFT #2: Instant Confidence Kit ($297 value)
  • FREE GIFT #3: IG Quick Start Guide ($47 value)
  • FREE GIFT #4: Reel Filming Cheat Sheet ($97 value)
  • FREE GIFT #5: Reel Cover Canva Templates ($197 value)

Total Value: $1635

YOURS TODAY FREE

When you join IG Power Play for just $147 a month

YES! I'm Ready to Get Started!

So What Are You Waiting For?

Say "Yes" to IG Power Play and unlock the Power Moves Intensive that will help you:

  • Understand the exact steps you need to take, even if you’re a beginner or completely overwhelmed with how to effectively use Instagram
  • Build confidence that you CAN put yourself out there on camera
  • Dial in who your dream customer is and the exact messaging (thus, content) to use to attract them
  • Learn the exact proven strategies Ruth developed for IG Reels that convert
  • Learn how to create & edit professional-looking reels every time—and much more!

PLUS—4 additional incredible gifts

...FOR FREE

THE EXACT FRAMEWORKS TO EXPLODE YOUR BUSINESS

Inside the Power Moves Intensive you'll learn 6 essential Power Moves to growing your business on Instagram:

  • POWER MOVE #1: Know exactly who your audience is and how to nail your messaging
  • POWER MOVE #2: Develop a posting strategy that works using the GRIT formula
  • POWER MOVE #3: Become an IG GENIUS with Ruth's secret framework for going viral
  • POWER MOVE #4: Find YOUR perfect formula, one that fits your brand, personality and schedule
  • POWER MOVE #5: Easily and strategically plan so you can show up consistently
  • POWER MOVE #6: Use Instagram to grow your business like a pro

Total Value: $1635

YOURS TODAY FOR FREE

When you join IG Power Play for just $147 a month

What our members are saying so far...

"I gained over 2,500 followers. I added over 200 new email subscribers. My engagement also greatly increased (early February it was around 100-200, now it's currently at 20,000), especially when I started posting reels daily."

- Amy Weichel

"I have been posting consistently at least once every day. I started January 1, 2024 with 1,000 instagram followers. As of today I have 6,081 instagram followers. My email list was 0 and is now above 1,200 subscribers all from instagram automations."

- Valorie Kelly

"I've been resisting social media in the past, but I have followed Ruth's strategy and after just two weeks, I'm up 1,000 followers and 159 SUBS to my email list (which I'm happiest about) and have had some sales from my funnel without spending any money on ads."

- Marisa Gebert

All the A's to your Q's

What is IG Power Play?

IG Power Play is about to become the go-to resource for any online business owner who is serious about growing their business (and making money!) on Instagram! It’s a complete program that takes the hassle out of creating engaging content. It will not only teach you our proven Instagram strategies but give you done-for-you content weekly. 

Inside IG Power Play you’ll get:

  • Weekly Reels Content Plan complete with done-for-you hooks, captions and a filming checklist
  • Monthly Instagram coaching call with Ruth
  • Content Organizer Spreadsheet for content planning and tracking
  • Printable resources for planning & editing your reels each week

Our proven GRIT formula ensures your content grows your audience, builds trust and drives sales—and you can trust the weekly content you’re given has the power to do just that. It's like having a dedicated Instagram growth team working for you, and will save you hours of prep and ensure you’re following a strategy that’s proven to convert.

What makes this offer so incredible?

Our introductory offer is an absolute game-changer! Not only will you lock your monthly rate for as long as you stay in IG Power Play, but you'll also receive our exclusive Power Moves Intensive Bundle COMPLETELY FREE!


That's right—a $1600+ value absolutely free! This comprehensive package includes everything you need to master Instagram, from building confidence to creating viral Reels.

Here’s a detailed outline of everything that’s included:

Power Moves Instagram Intensive ($997 value)
Instant Confidence Kit ($297 value)
IG Quick Start Guide ($47 value)
Reel Filming Cheat Sheet ($97 value)
Reel Cover Canva Templates ($197 value)


The Power Moves Instagram Intensive alone is a GAME CHANGER and will completely change the way you think of Instagram. It walks you through the exact strategy Ruth used to revive her dead Instagram account step by step and how you can use the same strategy to grow yours:

  • POWER MOVE #1 : Know exactly who your audience is and how to nail your messaging
  • POWER MOVE #2: Develop a posting strategy that works using the GRIT formula
  • POWER MOVE #3: Become an IG GENIUS with Ruth's secret framework for going viral
  • POWER MOVE #4: Find YOUR perfect formula, one that fits your brand, personality and schedule
  • POWER MOVE #5: Easily and strategically plan so you can show up consistently
  • POWER MOVE #6: Use Instagram to grow your business like a pro

What if I don't have a website yet? Can I still join IG Power Play?

Absolutely! You don't need a website to join IG Power Play. In fact, Instagram can be a fantastic platform to test your messaging and find your dream customer before even launching a website.


Our strategy focuses on growing your Instagram following and engagement, which are essential building blocks for any successful online business. So, whether you're just starting out or you’re an established online business, IG Power Play can help you achieve your goals.

How do I know if IG Power Play is right for me and my type of business?

With millions of people on Instagram across every niche imaginable, there's a massive audience eagerly waiting to discover your unique brand. Our proven strategy can be adapted to suit any industry.


Whether you're a seasoned pro or just starting out, IG Power Play provides the framework to help you grow your following, engage your audience, and ultimately, boost your sales.

What kind of support will I get in the program?

As an IG Power Play member, you’ll get exclusive access to monthly coaching calls with Ruth. During these calls, you can get personalized feedback on your reels, submit your Instagram account for audits and ask any burning questions you have. It’s like having a personal Instagram coach in your corner!

What if I'm not comfortable being on camera?

Welcome to the club! Most of us aren't naturally at ease on camera, which is why inside your FREE gift bundle, we will show you how to instantly gain the confidence you need to put yourself out there. Plus, we'll give you a plan to follow for every reel you do so that you know the initial discomfort is worth it. You'll be rocking your reels in no time!

How much is the investment?

IG Power Play is just $147/month. That's right, about the cost of a good cup of coffee a day! And as an added bonus, you'll receive our exclusive Power Moves Intensive Bundle (valued at over $1600) absolutely FREE.

How long will I have access?

You'll have access to IG Power Play for as long as your subscription is active. It's a monthly subscription that automatically renews unless you choose to cancel (which you can do at any time). If you decide to cancel, you'll continue to have access to the program and the Power Moves Intensive Bundle until the end of your current billing cycle.

I'm already a Powerhouse member, should I still join?

If you're already a Powerhouse member, there's no need to join IG Power Play! You already have full access to all the incredible benefits of IG Power Play, including the weekly content plans, coaching calls and more—for as long as you are member. 🙌

What if I'm completely new to Instagram?

You've come to the right place! While we don't cover the basics of Instagram (that's what Google is for!), we provide you with a clear strategy to use Instagram for your business right from the start. By following our weekly plans, you'll be on the path to growth and making the most of your time on Instagram—no guesswork required!

I'm not quite ready to join, when will I have another chance to enroll?

You will have the opportunity to enroll in IG Power Play later, however, we cannot guarantee the price will not increase or that it will include the gift bundle worth over $1600. If you’re ready to make your business a priority we highly recommend joining during this special enrollment. If you are serious about using Instagram to grow your business, the free gifts alone make this a no-brainer investment in your business.

What if I have more questions? If you still have any questions, feel free to email our team at support@ruthsoukup.com, and we would love to answer them for you.