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Get the ongoing support you need to grow a predictable and profitable online business faster than you ever thought possible.




"I now do everything with purpose. I knew the investment was worth it within the first week—I stopped doing the busy work, and I started doing the work that would drive income."

 - JENNIFER ROSKAMP, The Intentional Mom -


Starting a successful online business isn't quite as easy as just setting your website and hoping for the best.

Maybe you've read every article or signed up for every course imaginable or done all the things you thought you were supposed to do, but nothing you've tried so far has worked. Or maybe you've just been lurking in the shadows, thinking about starting that blog or online business but not quite daring to jump in.

And whether you've been at this for a while or you're just getting started, the reality is that it's really hard to start an online business all by yourself. It's really hard to navigate all the different programs or to know exactly who to listen to.

But there IS an easier way.

The reality is that having a clear, proven, completely comprehensive path to follow in your business—along with an experienced guide to lead you—is a game-changer, one that will not only give you the clarity and confidence to know you're moving in the right direction but lead you to more profit and predictability in less time than you ever thought possible.


And I really want to be your Fairy Blog Mama.

Since launching my first blog, Living Well Spending Less, in 2010, my business has grown into a multi-million dollar company. I’ve become the New York Times bestselling author of 7 books, launched a top-rated podcast, and even given a TED talk.

But it didn’t start out that way!

At first, I struggled hard to figure it all out. There were SO many times I felt like quitting, and I can’t even tell you how often I secretly wished for some magical fairy blog-mama to share all her secrets of success. Sadly, she never appeared, but I swore to myself that if I ever did figure out the secret to blogging, I’d be that fairy blog-mama to someone else!

And that’s exactly what ACTIVATE is all about. 

No, it’s not a magic wand, but it IS probably the next best thing: a clearly laid out, step-by-step guide that will show you, in crystal clear detail, exactly what to do, in what order, to get where you want to be.


The only coaching program for bloggers and content creators designed to help you build and scale a predictable & profitable business, (not just a popular blog).

If you're seriously considering joining our program, the 20-minute video below will give you a fantastic overview of how our Customer Superhero Path™ works, and how you can use it to build your business. It's a great taste of the high-value content you'll find within the ACTIVATE coaching program, and will help you envision the results you can expect to see as a member.

"ACTIVATE is the best resource for online business owners! No matter what level you're at, there's something to help you get better each week. I love how everything is divided into levels so you can get the information you need when you need it. Having the added 6-Figure Club is great to help with scaling, and connecting with other business leaders really helps push me to do better each week. This has been my best 6 weeks ever, I can only imagine how I'm going to feel by the end of the year."

 - BROOKE GANSEMERE, Journey to Kid Lit -


Discover how our students are making more progress in less time than ever before.

Since first opening the doors to Elite Blog Academy® in 2014, we've coached and mentored more than 12,000 students around the world. In that time, our students have seen incredible results, creating wildly successful 6, 7, and even 8-figure businesses. And now, at ACTIVATE, we're seeing our students succeed even faster, accomplishing in mere months what used to take years. Simply put, it's a program that just WORKS.

“We went from earning $30,000 a year to $300,000 a year within 4 months of joining ACTIVATE!”

-Brooke Van Sickle, Journey to Kid Lit

“Joining ACTIVATE was the best decision I ever made. If I could go back I would have just started with this instead of all the other things that I did. ”

-Tania Brown, Financially Thriving Mom

“I'm never by myself. I'm not going to have to waste time trying to find the answers.”

-Jennifer Roskamp, The Intentional Mom

“I've made more just this year alone than I did all of last year and I owe it to the specific steps I've taken to grow my business.”

-Audrey Crawford, Audrey's Little Farm

“Ruth is here to help us create a profitable business. We can see that we are on that path now.”

-John & David, The Debt Free Guys

“I made money within the first 4 months, there's no reason why anyone else can't do the same.”

-Bette Daoust, Bettes Makes

“I've grown my mailing list to over 1000 people in just 2 months, and by my third month I was making over $1,000 in product sales.”

- Kristin Mitchell, The Puppy Path

“Friends don't let friends not join ACTIVATE. It is exactly where you need to be.”

-Kristin Wierenga, Locust Hill Farm

“ACTIVATE has provided that clear path and the support that I needed to apply it to my own business.”

-Marielle Melling, Lovin' Life with Littles

“I just cannot believe how the Superhero Path has clarified to me how to set up a business.”

- Taryn Palacios, Loving With All My Heart & Soul


"This is unlike any other program I've seen and I'm all about taking courses and investing in my business. This is the real deal. You'll have to do the work of course, but literally all of the help and training that you could ask for is in the ACTIVATE program. You need weekly motivation? Done. Need someone to hold you accountable? Done. Need a place to ask questions? Done. Need support for getting the technical stuff done? It's there. Crash course in Facebook Ads? Done. Don't waste time wondering if this is right for you. I've been able to make my money back so many times over. It's so worth it!"

 - SHELBY DEVORE, Farminence -

"This is unlike any other program I've seen and I'm all about taking courses and investing in my business. This is the real deal. You'll have to do the work of course, but literally all of the help and training that you could ask for is in the ACTIVATE program. You need weekly motivation? Done. Need someone to hold you accountable? Done. Need a place to ask questions? Done. Need support for getting the technical stuff done? It's there. Crash course in Facebook Ads? Done. Don't waste time wondering if this is right for you. I've been able to make my money back so many times over. It's so worth it!"

 - SHELBY DEVORE, Farminence -


Step-by-step guidance for every stage of your business journey, with real results that continue compounding over time.

Your membership in the ACTIVATE coaching program is ongoing and will renew on a quarterly or annual basis, depending on which membership option you choose. How long you decide to stay in the program is entirely up to you, but we do recommend that you commit to at least one full 3-month quarter, as everything we do in the program is based on our 13 week Quarterly Sprints. The longer you stay active, the more dramatic results you can expect to see.

Here is a breakdown of what you can expect to accomplish in the program over time:

"If you are looking to take your business to the next level, ACTIVATE is the business coaching program for you. I've taken other courses, but Product Launch Playbook Academy blew me away, and I've seen firsthand how the live feedback from Ruth and team are an asset in my business to keep me moving forward and reaching bigger goals."

 - TRACEY ALBRECHT, Hope to Home -

"Activate has been a game changer for me professionally and personally. It helped me to get the beginning stages of my business up and running much faster than I would have done in a self-paced program. Personally it has helped me to face the fact that I was dealing with a scarcity mindset and changing that mindset to abundance.."

 - BONNIE MEADOWS, Professional Ascension -


We not only give you a proven path to follow, we give you the tools, education, and support to lead you along the way.

ACTIVATE is essentially a one-stop-shop for starting, growing, and scaling a successful online business, regardless of how far you want to go. So what exactly makes this program so amazing?

Here are our top 10 reasons to join:


The Education

Your ACTIVATE membership includes access to ALL of our groundbreaking curricula, including EBA Foundation™ for Level 1 Students (a $1097 value), Product Launch Playbook Academy™ for our Level 2 Students (a $1997 value), and our S.C.A.L.E. Your Business™ programming for our Level 3 Students (a $4997 value).

Our entire curriculum is designed to be completely hands-on, and to help you get the best possible results in the least amount of time, and include step-by-step instruction for building out every element of your Customer Superhero Path™.


The Execution Tools

Building a successful online business isn't about having the best ideas, it's about having the ability to actually EXECUTE YOUR PLAN.

That's why at ACTIVATE we don't JUST give you a step-by-step plan & the best education available, we also give you the tools to actually apply what you are learning to your own business.

Your Quarterly Execution Playbook—the QEP for short—is designed to keep you completely focused and on track all quarter long so you can get things done!


The LIVE Coaching

While it's wonderful to have the ability to watch a recorded lesson at your own leisure, the reality is that having the freedom to watch anytime makes you much less likely to watch at all. Simply put, there's something magical about being able to learn and connect and get motivated and ask your questions in REAL time.

When you're working to grow a business on your own, it's easy to get stuck inside your own head and to start overthinking, or worse, to start doubting yourself. But with multiple live coaching sessions offered every week at ACTIVATE, you never have a chance to get stuck. Help is only ever just the next coaching call away!


The Interactive Workshops

There's nothing more helpful in growing your business than the ability to brainstorm, collaborate with, and get feedback from your fellow bloggers and online business owners. That's why we host several interactive workshops every month, for all levels of students.

These include name and tagline brainstorming workshops, crafting your narrative workshops, product brainstorming workshops, and sales copy workshops, just to name a few. Many of our students tell us these workshops are one of their favorite parts of the program!


The Motivation

Research shows that the best way to stay motivated when working towards a big goal is to find a way to celebrate your successes along the way. At ACTIVATE, we do that in a BIG way with our fun (and super motivating) Milestone program.

Throughout your time in the program, you have the opportunity to earn Milestone Charms for your big accomplishments—everything from getting your website published to writing your first 7 blog posts to selling your first product and so much more. It's just a fun little way to remember that you're making BIG progress and it WORKS! Our students are CRUSHING their milestones faster than ever before!


The Quarterly Intensives

At ACTIVATE we believe that in order to grow your business, it's important to regularly take a step back to look at the big picture of where you're going and where you've been. This is something we do every quarter during our Quarterly Intensives, which is essentially a one-day virtual conference.

For one full day, we take a deep dive into a critical area of your business, then spend time both learning and connecting in small groups with your fellow Activators. It's incredibly powerful, and so many of our students have let us know that this ONE day is worth their entire quarterly membership cost all by itself!


The Tactical Support

Strategy is essential, but when you're building a business, sometimes you also need help understanding how to APPLY that strategy to your own business, as well as which tactics to use. At ACTIVATE, we effectively help you with both big picture strategy and the specific tactics you'll need to implement so that you understand not only where you are going, but how to get there.

Each week we offer a variety of LIVE tactical sessions, such as Tech Jam for technical setup questions, Pinterest and SEO jam for help with growing your traffic, FB Jam for help with Facebook ads, and Copy Jam for help and feedback on your sales page copy.


The Accountability

Research shows you have a 65% chance of completing a goal if you commit to someone, and 95% chance of success if you meet regularly with the person you've committed to. Accountability is not just a nice idea, it’s almost essential for achieving your goals, and that's where our accountability workshops come in!

Our workshops provide guidance and support from other ACTIVATE members at all levels. The mentorship found within these sessions lessens the learning curve and gives all of our members an opportunity to connect with fellow Activators on a deeper level.


The Community

All members have access to our private ACTIVATE Facebook group. It's an amazingly supportive place to ask questions, get feedback, celebrate your successes, commiserate on your failures, get high-quality advice and recommendations, and simply connect with your fellow Activators.


The Customer Superhero Path!

There's no other way to say this—the Customer Superhero Path™ is a complete GAME CHANGER for our students! The simplicity and clarity it brings to starting and growing your online business is unparalleled in the blogging world, and it will not only change the way you look at your business, but help you focus like never before.

Literally everything in our program is centered around implementing this path in your business, so that you're never tempted to get distracted by all those Bright Shiny Objects that get so many bloggers off track.

"I have been in a number of business coaching programs and the value I gained from those pale in comparison to how much teaching, support, and effort is put into us by Ruth and the ACTIVATE team. I know I will be successful in the digital business world with them in my corner. This is the real deal."

 - SARAH MAYNARD, Holistic Pursuits -


Don't miss your opportunity to join & jump start your online business.


$797a quarter

our most popular plan


  • Live Coaching (multiple sessions for various levels each week)
  • Weekly Office Hours (both beginner and advanced)
  • Activation Guide + Quick Start Checklist for getting started in the program 
  • Access to the ACTIVATE Private Facebook Group
  • Weekly workshops for every level
  • Access to Elite Blog Academy Foundation (a $1097 value)
  • Access to Product Launch Playbook Academy (a $1997 value)
  • Access to S.C.A.L.E. Your Business (a $4997 value)
  • Access to What the Tech?! Digital Tutorial Library (a $297 value)
  • Access to FB ADvantage™ Facebook Ad Training Program (a $297 value)
  • Access to our Super Sales Page Starter Kit (a $197 value)
  • A printed hard copy of the Quarterly Execution Playbook™ for planning and executing your Quarterly Sprint, delivered at the start of each quarter  


$2997a year

our best value plan


  • Live Coaching (multiple sessions for various levels each week)
  • Weekly Office Hours (both beginner and advanced)
  • Activation Guide + Quick Start Checklist for getting started in the program
  • Access to the ACTIVATE Private Facebook Group
  • Weekly workshops for every level
  • Two free months each year
  • Access to Elite Blog Academy Foundation (a $1097 value)
  • Access to Product Launch Playbook Academy (a $1997 value)
  • Access to S.C.A.L.E. Your Business (a $4997 value)
  • Access to What the Tech?! Digital Tutorial Library (a $297 value)
  • Access to FB ADvantage™ Facebook Ad Training Program (a $297 value)
  • Access to our Super Sales Page Starter Kit (a $197 value)
  • A printed hard copy of the Quarterly Execution Playbook™ for planning and executing your Quarterly Sprint, delivered at the start of each quarter  


starting at $15k

our done-for-you plan


Want to move faster? Join EBA Premier & let our experts set up your online business for you while you focus on understanding how to run it.

From concept to execution, our team will help you decide on the right niche, audience, and products, then actually do the work for you of bringing your business to life.

We'll set up your website, design your branding, write your content, optimize it for SEO, and establish your presence on social media so that you are ready to hit the ground running.

Space in this exclusive program is extremely limited, and includes a one-year membership in the ACTIVATE program. Find out more HERE.




“Starting ACTIVATE has been the best decision I ever made on my business. I’ve had more success in 3 months than I have in the 4 years I’ve been blogging. And I’m going to continue that success in the next 3 months!"

 - ROBYN CARDAMONE, Watchful Spender -


Get all the tools you need to create, grow, and scale your successful, predictable, and highly profitable online business.

When you join the ACTIVATE coaching program, you'll have instant access to all the tools you need to create, grow, and scale your successful, profitable online business. Our innovative Customer Superhero Path™ provides a step-by-step plan to follow, while our groundbreaking Quarterly Execution Playbook™ is the practical tool that will help you implement your plans on a weekly basis. But that's not all! As an ACTIVATE member, you'll also have access to our entire EBA library of educational programs, as well as ongoing live coaching and advanced training sessions.


Often the hardest part of building an online business is feeling like you are all alone, without a guide to show you the way, but at ACTIVATE you never have to feel that way! Throughout the month, you have access to a variety of focused coaching sessions, each geared to a particular skill level, intended to provide hands-on guidance and feedback for the tactics you happen to be focused on.

This will include sessions such as:

  • Tech Jam | Level 1 - help with tech issues & setup
  • Traffic Jam | Level 1 - help with search optimization & organic traffic
  • FB Jam | Level 2/3 - help with Facebook ads
  • Copy Jam | Level 2/3 - help with sales copy
  • Weekly Wins | All Levels - end of week celebration + planning for next week

While we don't recommend you attend every single session every week, it's comforting to know that help & encouragement is always just a coaching call away.

Each month you also have access to an Advanced Training Session, intended to help build your high-level business skills. These advanced trainings will be focused on one of three different areas—Sales & Marketing, Strategic Planning, and Business Skills—and will generally include an implementation guide to help you apply the skills you are learning to your own business. (Recommended for level 2 and up)

Here is the Advanced Training Schedule for 2022:

  • JANUARY | Maximizing Your Hidden Funnel for Better Conversions
  • FEBRUARY | How to Rock Your First Webinar (and Every One After That)
  • MARCH | One Day Intensive Workshop
  • APRIL | How to Keep Your Email List Healthy
  • MAY | How to Know (and Track) Your Numbers
  • JUNE | One Day Intensive Workshop
  • JULY | How to Stay Motivated as a Business Owner
  • AUGUST | Planning Effective Promotions for the Holidays
  • SEPTEMBER | One Day Intensive Workshop
  • OCTOBER | How to Craft an Offer So Good People Feel Stupid Saying No
  • NOVEMBER | How to Build Your List & Authority with a Kick-Ass Challenge
  • DECEMBER | One Day Intensive Workshop


It’s not enough to understand our path for success in theory—you must also understand how to apply it to your own business in order to make it work for you. After all, the only benefit to participating in a program like this is actually using what you learn to create the business you want.

Our Quarterly Execution Playbook is designed to do just that—it helps you first get crystal clear on the goals that will make the biggest impact for your business in the next quarter, then gives you a proven process actually following through and executing those plans on a weekly basis, as well as a place to intentionally self-reflect as you go into the next quarter.

You'll soon find that your Quarterly Sprints, guided by the work that you do in this playbook, are the biggest game-changer for your business.


Sometimes you just need to have a place to get your questions answered! Even so, we recognize that it can be incredibly frustrating when all the questions being asked are over your head when you're just starting out, just as it can be annoying to have to sift through questions that are far too basic when you're further along in your business.

That's why at ACTIVATE we'll always offer two different office hour slots each week—one for Level 1 Beginners, and one for the more advanced bloggers & online business owners who are already to Levels 2 & 3.


Within ACTIVATE you will also have the opportunity to ask questions, make connections, and get moral support in our private members Facebook Group. While getting answers to your questions is important, we also know how important it can be to get to know others in your field and in the blogging community. 

This is the place where what you are learning through our training and tools will come alive on a daily basis, as you have the opportunity to network with, get feedback from, and learn with others in your field.


At ACTIVATE our goal isn't just to provide the best resources and education to help you grow your business, it's to provide the ongoing support, encouragement, and accountability that will keep you going and growing, even when the road to success feels long.

Our ASCEND program offers a private mastermind with weekly meetings & 1:1 coaching. Space in this program is limited and available to ACTIVATE members by invite only.

Other workshops are offered regularly, and each session provides guidance and support from other members in the program. The mentorship found within these sessions lessens the learning curve and gives all of our members an opportunity to connect with fellow Activators on a deeper level.


There's nothing more powerful for your business growth than regularly stepping back to take a look at the big picture, assess where you've been, and get clear about where you need to go. At ACTIVATE, this is a process we believe should happen every 13 weeks, which is why every quarter we will host a virtual One Day Intensive Workshop for our members.

Each intensive will be centered around a particular theme and will be a unique opportunity to learn, plan, celebrate, and connect with your fellow members.

Here is the One-Day Intensive Schedule for 2022:

  • MARCH | Sales Funnels - a day focused on generating more leads & more sales
  • JUNE | Traffic - a day focused on improving the way you attract your customers
  • SEPTEMBER | Focus - a day focused on improving the way you get things done
  • DECEMBER | Strategy - a day focused on crafting your big picture plan for your business


Your ACTIVATE membership includes full access to our three signature curriculum programs, which combine to help you build out and optimize your entire Customer Superhero Path™ and every level of your business.

This includes Elite Blog Academy®, which is focused on helping Level One members build a strong foundation for your online business by focusing on the Attraction & Initiation phases of your business, as well as Product Launch Playbook Academy™, which helps Level Two members develop a strong core offer and build out the Investment, Transformation, and Ascension phases of your business. Then, for Level Three, we offer our ongoing S.C.A.L.E. Your Business™ curriculum, which is designed to help you continually improve your results as you grow.


We want to make sure that our ACTIVATE members have everything you need to make your online business succeed, which is why, in addition to our three Signature Programs, ACTIVATE members will also get access to our full library of bonus programs and resources, including our Home Business Starter Kit, our FB Advantage Facebook Ad Training Program, our What the Tech?! Digital Tutorial Library, and our Super Sales Page Starter Kit.

We don't believe that more is always better, which is why all of these bonus resources have been thoughtfully chosen & created to supplement our main programs and deliver targeted assistance for specific sticking points. Our goal is to make sure you are less overwhelmed and more focused, and we promise you won't find a more complete, useful, or cohesive set of resources anywhere.

"As a new business owner, investing in another program was a tough decision as I grow my business. That said, ACTIVATE was the best decision I made for 2021. Before joining, I was so frustrated with my blog, stuck and in need of a big dose of accountability. I got it. In just the first quarter, I am well on the path to make a significant impact with my business."

 - SANDY KIBLING, Savvy Health Care Consumer -


Take a peek at some of the big wins our students have been sharing in the ACTIVATE community.

"ACTIVATE shows exactly what one should do when setting up a sustainable, profitable online business. The steps are clearly laid out and modeled in video, then explained or clarified through live sessions - what more could you ask for? You are taken by the hand and given specific steps in what you should do from the beginning, in the middle, and how to continue doing what works in your business so that you progressively and systematically improve- week after week, month after month, year after year. It's amazing."

 - TARYN PALACIOS, Loving With All My Heart and Soul -


Imagine creating an online business that is not only insanely profitable, but completely predictable.

Here's what that would look like....

  • You'd have a clear path to follow for your business, as well as a perfect understanding of exactly where you are on that path and what needs to happen next. No more guessing or trying to do everything all at once, or not knowing where to begin.
  • You'd only spend time working on tasks that deliver a measurable ROI (return on investment). No more time wasted on all those activities everyone tells you that you're "supposed" to be doing that don't actually turn into dollars in your pocket.
  • You'd have a captive audience of customers ready & waiting (and EXCITED) to buy from you. No more struggling to grow your email list or get people's attention.
  • You'd have high-converting entry-level products that consistently offset the cost of your ad spend and allow you to grow your list quickly. No more crossing your fingers (or giving away too much value for free.)
  • You'd have the confidence to spend money on paid advertising because you'd be able to consistently predict the results and see a strong return on your investment. No more panicking that your ads aren't working!
  • You'd have a strong core offer that drives everything else in your business, along with a solid plan for selling your offer on an ongoing basis. No more relying on algorithms or factors outside of your control.
  • You'd no longer care about being an "influencer," because you'd realize that it's more important to be profitable than to be popular. No more needing to be tied to social media or worrying about engagement.

Sound like a fantasy? It's not. In fact, it's a reality that is so much closer and so much easier than you think.

"I am so grateful to be a part of ACTIVATE! Ruth and her team are knowledgeable, encouraging, and motivating. Trying to figure out my online business alone only lead to constantly spinning my wheels and procrastinating, not really sure what to do next. Since joining, I have the accountability and clarity to move forward with purpose. Thank you so much!"

 - AMY BAILEY, Amy Bailey Art -


Is ACTIVATE going to be right for me?


No. The ACTIVATE coaching program is designed to meet you where you are, even if you haven’t started your business yet. In fact, the first thing you’ll do after joining is take our assessment and complete our Activation Guide, which will let you know exactly what level you’ll be starting at.

If you’re a beginner, you’ll start at Level 1, which will focus on building your foundation with confidence. This will include completing Elite Blog Academy® Foundation. In Level 1, you’ll also have access to beginner-focused office hours, as well as Tech Jam™ sessions to get you past any early technical hurdles and SEO Jam™ sessions to help with organic growth strategies.

If you’ve already established your blog but don’t yet have a strong core offer, you’ll start at Level 2, which will focus primarily on list growth and monetization. This will include going through Product Launch Playbook Academy, as well as attending our Level 2 office hours, and additional sessions such as Copy Jam™ and FB Jam™ to improve your sales copy and conversions.

Level 3 members will benefit from advanced training sessions focused in three main subject areas—Sales & Marketing, Strategic Planning, and Business Skills. You’ll learn how to continually scale your business in a predictable and profitable way, one that allows you to work smarter, not harder, by attending our monthly S.C.A.L.E. Trainings. 


When you enroll in the ACTIVATE coaching program, you may choose from two different introductory membership options:

Our quarterly membership is $797 per quarter (3 months). This is our recommended option, as it allows you to complete an entire 13 week Quarterly Sprint, which is where we see the most tangible results. Quarterly members will receive a hard copy of our Quarterly Execution Playbook™ every 13 weeks, so long as you continue your membership.

Our annual membership is $2997 per year (12 months). This is our best value option, as it is the equivalent of receiving 2 free months, and will also provide the most dramatic results over the course of a year. Annual members will receive a hard copy of our Quarterly Execution Playbook every 13 weeks.

As long as your membership remains in good standing, you'll be able to lock in these introductory rates for the duration of your time at ACTIVATE, even when our rates increase during our next enrollment period.


You can cancel your membership at any time simply by shooting us an email, and you will retain access until your current payment period is complete. Please note that in order to avoid being charged for an additional month, you must cancel at least 3 business days before your next auto-payment is due.

There is no payment penalty for canceling, but once you cancel your membership you will not be able to re-join the ACTIVATE coaching program for one full year. This policy is in place to prevent the disruption that occurs when people stop and start, and to encourage our members to stay committed to achieving real results, which often take time.


Your membership to the ACTIVATE coaching program gets you access to all of our live coaching sessions and recordings (though we recommend only attending the sessions for your level), as well as access to all our signature EBA programs, including Elite Blog Academy® Foundation, Product Launch Playbook Academy™, S.C.A.L.E. Your Business™, What the Tech?!™, FB ADvantage™ and more. As an ACTIVATE member, you’ll also have access to our private Facebook community, where you can ask questions, get feedback, and connect with other members.

Additionally, members will have the opportunity to join weekly workshops and co-working sessions.


While we encourage you to attend the coaching sessions live when your schedule allows, live attendance is not a requirement for success in our program. Each live coaching session will be recorded, and the recordings will be posted in the course portal by 5pm the following business day.


Success in this program requires that you take consistent, focused action, that you actually show up, and that you take the time to apply what you are learning and keep moving forward. 

The bottom line is that you can’t expect ACTIVATE, Elite Blog Academy® Foundation, Product Launch Playbook Academy, or S.C.A.L.E. Your Business to magically work for you. You need to do the work. Show up for live coaching sessions. Complete your assignments. Ask questions. Apply what you are learning to your business. Use our planning tools consistently.

That being said, our team is completely dedicated to your success—and that means doing whatever we can to support you along the way. If you still don’t find what you’re looking for, shoot us an email—we’re happy to help you find the answers.


It really depends on what you are working on. The ACTIVATE coaching program is primarily designed to help you identify, set, and then implement your biggest, most important goals for your business at any given time. You’ll be able to pick and choose the sessions you want to attend that will help you reach your goals.


Live coaching sessions will be hosted on Zoom. Recordings and all other program materials will be delivered digitally through a password-protected members-only site. As soon as you enroll, you’ll be emailed your login information with a username and password.


We offer the option to purchase an “add-on” quarterly or annual membership for legitimate business partners or key team members, at a discounted rate. These add-on seats must be purchased during our regular enrollment period, currently, December 13-17, just like a normal enrollment. These seats will be approved on a case-by-case basis, and we will request verification of your partnership or employment relationship. 

If you are interested, email us at 
support@ruthsoukup.com and we will send you an application. Once your application is approved, we will send you a link to purchase the add-on seat at a discounted price during enrollment.


Not at all! You’ll likely want to stick to our Level 2 & Level 3 training and coaching sessions, of which there will be many! Ruth loves working with high-level bloggers, and you won’t find a better, more strategic, straightforward, or encouraging coach. 


Enrollment for the ACTIVATE coaching program opens on Monday, December 13th, and will close Friday, December 17th at Midnight.

You will receive your enrollment confirmation within 30 minutes, along with your access to the membership portal, which is where your program resources will be hosted.

You’ll have instant access to your Activation Guide, as well as to all of our signature programs, including Elite Blog Academy® Foundation, Product Launch Playbook Academy™, and S.C.A.L.E.™. 

The current live coaching schedule will be available in the membership portal, and our subsequent schedules will be available in the membership portal by the 20th of the preceding month.


Yes. Our highest priority is to ensure the highest level of care and support for all of our ACTIVATE members, and we can only do this by growing our program slowly and sustainably. We do this by limiting the number of new seats available each quarter to what our small team can comfortably support. That means that if our seats fill early, we will close enrollment until next quarter.


The short answer? If you’re trying to start, grow, or scale an online business, then YES.

The longer answer is this: ACTIVATE business coaching for bloggers and online business owners is for anyone who wants to make money online through blogging or content marketing, whether you are just getting started or already have an established blog or online business.

It is the only business coaching program created specifically for bloggers and content marketers, designed to take the mystery out of growing a profitable and predictable online business and to take you from complete beginner to 6 or 7 figures and beyond.

It’s for anyone who wants to have an online business, but is not interested in being an “influencer.” It’s for any blogger who has been scared to sell, or frustrated that their sales efforts don’t seem to be working, or for any online business owner who needs help increasing their conversions.

And so, whether you’re an ambitious beginner looking to get started as quickly as possible, an intermediate level blogger looking to break through a plateau and start making real money, or a pro blogger already earning an income online, the ACTIVATE coaching program will provide the ongoing support, instruction, and encouragement you need to grow and scale a profitable and predictable online business. 



That said, building an online business takes time. This is not a get-rich-quick scheme, nor will it lead to overnight success. If you are just starting out, you can expect to be in our program for at least 6-9 months before you start earning any income.

That said, once you are to the point where you are making some money, the ACTIVATE coaching program will allow you to scale your income quickly—often within just a few months of your first sales.

We have found that the trajectory for our students almost always looks like this:

A long flat line, followed by a rapid escalation. What ACTIVATE does is help you dramatically shorten the length of that long, flat period so that you can begin escalating faster. Of course, you will still need to plan on taking some time to build your foundation—just not as long as it would take you on your own.

That said, if you have already built a foundation but have struggled with monetization or conversions in the past, this is the program that will finally help you break down that mental block and get you earning real money from your online platform, even if you have a very small audience.


You are free to cancel your membership at any time, and you will retain access to all program materials until your current payment period is complete.

While there is no financial penalty for canceling, we do not provide refunds nor do we prorate any uncompleted time in the program. You must cancel at least 3 business days before your auto payment is charged, or you will be charged for an additional month of the program. Once you cancel your membership, you will not be able to rejoin the program for one full calendar year.

If you are not sure this program will be right for you, we recommend that you enroll in our quarterly membership option, which will allow you to cancel after just one quarter. If you decide to stay, you can upgrade to our annual membership during our next open enrollment period in March.


We chose the name ACTIVATE for this coaching program for the same reason we chose it for our conference—we want this program to be focused on implementation and on actually taking the action that will lead to dramatic results in your business. 

While we would love to bring back a live event someday, it likely won’t be in 2022 due to the current pandemic. 


You’ll have access to a private Facebook group for the duration of your time in the ACTIVATE coaching program, as well as many of the Jam Sessions. We strongly recommend taking the time to connect with your fellow members, and consider forming your own study or feedback groups, or even local groups if you can.

We recommend attending one of the many workshop sessions, which provide mentorship and support from other members at all levels.




See what more of our students have to say about their ACTIVATE experience

"ACTIVATE is awesome! If you want to grow your blog into a business, you need this program! The coaching is fabulous and the overall experience has been worth every penny!"

 - KATRINA RAUCH, Frugal Fun Mom -

"ACTIVATE has really propelled my business well beyond my wildest dreams and in just under 6 months. I have seen such great results and been inspired not only by Ruth and her team but also everyone who is a part of the FB community. This program has not only transformed my business but also my mindset on productive and how to get things done."

 - SARAH RAU, Sarah Rau Wellness -

"The Activate coaching program has been just what I needed to grow my business. It has given me the specific trainings I need depending on where I am in the moment and having access to Ruth and her team has been a game changer. I never feel stuck and my business has never done better or grown more than it has in this year!"

 - AUDREY CRAWFORD, Audrey's Little Farm -

"If you have an online business, you need ACTIVATE. The program has given me tools, resources, and information, but most importantly, it has given me a framework that I can use to decide where to put all my energy and focus. Between that framework, the coaching, and the support, I've made more progress in my business in the last six weeks than I did in the past six months."

 - LESLIE PARSONS, Nose on the Page -

"ACTIVATE has been the best decision I could have ever made. The material is mind-blowing, and the level of hands-on help is as well. I LOVE having the calendar for the entire month so I can plan the trainings and sessions into my busy life. I've learned things I didn't even realize I didn't know. I am SO excited for what this year will look like in my business because of this program!"

 - JENNIFER ROSKAMP, The Intentional Mom -

"There truly is no other program like this out there for bloggers and online businesses! The clear path and the accountability gives you immediate direction. I didn't know it was possible to grow my income this fast. Income levels that have seemed out of reach are now right in front of me."

 - ANDREA BROWN, Social Media & Coffee -

"I thought about blogging for YEARS and read all kinds of blogs and books on the subject, which only left me more confused. I decided to choose ACTIVATE and forget the rest, and I am so glad I did. I now have a website and a core offer, along with the confidence to find the answers to my questions and keep going. My goal is to be invited to join the 6 Figure Club in the not too distant future!"

 - ANNITA MACKENZIE, Food for Groups -

"My biggest blogging struggle was always accountability and consistency. ACTIVATE gives me hands-on, real-time feedback that keeps me motivated and on track in a way that other programs can't. In just 6 weeks, I have a radically different outlook on how I can turn my blog into a valuable business."

 - DANIELLE BRICKER, Worldsmith -

"ACTIVATE has changed the whole way I see my blog. The live coaching sessions not only give me excellent information, they keep me focused and motivated, and I'm so excited to be turning my blog into my business!"

 - BARBARA, Mantel & Table -

"I can tell Ruth cares about my business and wants to make sure I have all of the tools I need, and all my questions answered. It's so awesome to get her eyes on my business! She is one of the experts in the online entrepreneurial world and if you have the opportunity to work with her, you would be foolish not to!"

 - SARA MARYE , Stellar Teacher Co.-

"If you are stuck in your business and you aren't sure where you should focus your time then you need to join ACTIVATE. Why? Because you will have a plan to follow and you'll start to see the possibilities that you can achieve with growing your own business."

 - SHARON ROWE, How to Get Organized at Home -

"After a difficult year, Activate is just what I needed to get refocused on achieving my business goals. The actionable tools, expert advice that’s available EVERY WEEK, and accountability that comes from being in a group of like-minded people was a game changer. I love that Activate includes tools for bloggers and online business owners at every level, new, intermediate, and advance. In the past, I worked with Ruth in-person. I can speak from experience that she’s the real-deal. She knows how to build online businesses and is willing to share her knowledge with others to help them be a success."

 - MELISSA JAMES, Our Happy Hive -