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Hey There, I’m Ruth!

And I’d really like to be your fairy blog mama.

Since launching my first blog in 2010, I’ve grown my online business into a multi-million dollar company. I’ve become the New York Times bestselling author of 7 books, launched a top-rated podcast, and reach more than a million subscribers each month.

But it didn’t start out that way!   

I can’t even tell you the number of times I secretly wished for some magical fairy blog-mama to share all her secrets of success. Sadly, she never appeared, but I swore to myself that if I ever did figure out the secret, I’d be that fairy blogmama to someone else!   

And that’s exactly what EBA’s ACTIVATE is all about.

No, it’s not a magic wand, but it IS probably the next best thing: a clearly laid out, step-by-step guide that will show you, in crystal clear detail, exactly what to do to create a successful, profitable, and predictable online business. Keep reading to find out more about what we do, who we’re for, why we’re different, and how you can get started!

How Our Program Works

Discover a proven path to building a predictable and profitable online business.

ACTIVATE is an all-in-one coaching program that provides a proven path for building your online business, as well as in-depth training and incredible, groundbreaking tools for setting & achieving better business goals. 

Everything we do in this program is centered around the Customer Superhero Path™, which is the business model we teach and follow in all of our programs.  Our goal is to help you learn how to continually assess where you are at on that path in order to keep improving your results. 

In addition to multiple weekly coaching sessions targeted to both beginner and advanced level bloggers and online business owners, members also have access to our entire library of signature training programs, including Elite Blog Academy® and Product Launch Playbook Academy™.

Essentially, ACTIVATE is a one-stop shop for building, growing, and scaling a successful online business, regardless of where you are starting, and regardless of how far you want to go. 

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Level One

Set yourself up for success with EBA® Foundation.

If you’re a beginner and just setting up your blog or online business for the very first time, you’ll start at Level 1, which will focus on building your  business foundation with confidence through our Elite Blog Academy® Foundation curriculum. 

During this 13-week intensive, you’ll focus on choosing your name & setting up your website, identifying your ideal target customer, then creating & publishing the content that will help attract those customers.  You’ll also learn the basics of SEO and social media, as well as set up your email service provider in order to begin growing your list.

In Level 1, you’ll also have access to beginner-focused office hours, as well as to Tech Jam™ sessions to get you past any early technical hurdles and SEO Jam™ sessions to help with organic growth strategies.

Level Two

Create, launch, and sell your signature product with Product Launch Playbook Academy™.

If you’ve already established your blog but don’t yet have a strong core offer, you’ll start at Level 2, which will focus primarily on list growth and monetization.  This will include going through Product Launch Playbook Academy™, a 13-week program designed to help you create, launch, and sell your signature product.

As a Level 2 student, you’ll also have access to more high-level coaching sessions, such as our advanced office hours, and additional tactical sessions such as Copy Jam™ and FB Jam™ to improve your sales copy and conversions.

Level Three

Scale and grow your online business to 6 figures and beyond with advanced level business coaching and online support.

Once you’ve worked your way through our core curriculum, Level 3 members will benefit from advanced training sessions focused in three main subject areas–Sales & Marketing, Strategic Planning, and Business Skills. 

You’ll learn how to continually scale your business in a predictable and profitable way, one that allows you to work smarter, not harder. 

For additional support & accountability, those already earning $1000 or more a month can join our Up & Coming Club, while high-earners will also be able to apply to join our 6-Figure Club, a private mastermind with Ruth.

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Why does our program work so well?

We use a combination of strategy, tactics, and implementation that leads to mastery.

The main purpose of ACTIVATE is to support, guide, and push you as you continually grow and scale your online business by providing the tools to help you set the right goals, then actually follow through on achieving those goals during your quarterly sprints.

Everything we do in this program is centered around the Customer Superhero Path™, which is the content-marketing based business model we teach and follow in all of our programs.  Our goal is to help you learn how to continually assess where you are at on that path in order to keep improving your results. 

Ultimately we believe that it’s a combination of tactics, strategy, and implementation in three key areas of your business–sales & marketing, strategic planning, and behind-the-scenes business skills–that leads to mastery, and that’s what you’ll find here.

How do I get started?

And what’s the investment?

Enrollment for the ACTIVATE coaching program only opens to the public once a quarter.  In order to best serve our members, capacity is limited to what we are able to effectively support.   When you enroll in Activate you may choose from one of three different introductory membership options.

Our monthly membership is $297 a month.  This is the most flexible option, as it allows you to cancel your membership at any time.  Monthly memberships include access to digital resources only, including a printable version of the Quarterly Execution Playbook™.

Our quarterly membership is $797 per quarter (3 months).  This is our recommended option, as it allows you to complete an entire 13 week Quarterly Sprint, which is where we see the most tangible results.  Quarterly members will receive a hard copy of our Quarterly Execution Playbook™ every 13 weeks, so long as you continue your membership.

Our annual membership is $2997 per year (12 months).  This is our best value option, as it is the equivalent of receiving 2 free months, and will also provide the most dramatic results over the course of a year.  Annual members will receive a hard copy of our Quarterly Execution Playbook every 13 weeks.

There is no payment penalty for canceling, but once you cancel your membership you will not be able to re-join the ACTIVATE coaching program for one full year.  This policy is in place to prevent the disruption that occurs when people stop and start, and to encourage our members to stay committed to achieving real results, which often take time.

But is it Really Worth It?

In a word? YES

The longer answer is this: There is no better way to get the ongoing support you need to grow a predictable and profitable online business.

It is the only business coaching program created specifically for bloggers and content marketers, designed to take the mystery out of growing a successful online business, and to take you from complete beginner to 6 or 7 figures and beyond.

It’s for anyone who wants to have an online business, but is not interested in being an “influencer.”  It’s for any blogger who has been scared to sell, or frustrated that their sales efforts don’t seem to be working, or for any online business owner who needs help increasing their conversions.

And so, whether you’re an ambitious beginner looking to get started as quickly as possible, an intermediate level blogger looking to break through a plateau and start making real money, or a pro blogger already earning an income online, the ACTIVATE coaching program will provide the ongoing support, instruction, and encouragement you need to grow and scale a profitable and predictable online business.