14 Comments

  1. Grace Carter
    April 5, 2018 @ 10:25 am

    An excellent, balanced approach. Thanks for focussing some “light” on this issue.

  2. Shannon
    April 5, 2018 @ 10:52 am

    As always, thank you for providing solid, actionable information!

  3. Sheila
    April 5, 2018 @ 11:00 am

    Great information and oh so true! Thanks for the reminder to work on my e-mail list!!

  4. Dell Scruggs
    April 5, 2018 @ 11:27 am

    Thank you for helping me remember to go after independence instead of dependence on ever changing things that are out of my control! Great article!

  5. Olga
    April 5, 2018 @ 11:48 am

    HI, Ruth, I have a question about this. I have a list of about 20 000 people, which makes my e-mail marketing bill pretty high (about 250 USD monthly). I don’t sell things all the time to my subscribers, especially recently, since I was busy moving to another country. As a result, I cannot afford to pay my e-mail marketing bill and communicate to my subscribers on a regular basis, and this makes the list I put so much effort in building, well, useless. What do you think about this situation? Thank you.

    • Ingrid
      April 5, 2018 @ 9:59 pm

      Following. Great question.

  6. Bobbi
    April 5, 2018 @ 11:54 am

    Great information! You’ve definitely encouraged me to fully develop my lead magnet and start building my email list!

    Do you have any suggestions on how to build a list _without_ social media?

    • Nadja Horlacher
      April 5, 2018 @ 12:37 pm

      This is a really good one….will follow what the answer is…thanks for asking:-)

      • Nadja Horlacher
        April 5, 2018 @ 12:38 pm

        no sorry I want to replay to Olga…

  7. Maria
    April 5, 2018 @ 2:54 pm

    Hi Ruth, Thanks for All the great information. I am a new blogger and need to set up e-mail, thanks for the reminder. Maria Sibilla

  8. Roy Wilhelm
    April 5, 2018 @ 3:31 pm

    I belong to Facebook but don’t use it. Felt justified by the recent news.
    You have given me incentive. Will be involved.

  9. Ann
    April 5, 2018 @ 9:59 pm

    Email list will not be forever – at least for us Europeans – after May 25 with GDPR. Not sure what happens with when people in the US or elsewhere have European addresses on their list, does anyone know?

  10. gibet
    April 7, 2018 @ 8:15 am

    Certainly truth! we can’t rely on others to create traffic to our blog.
    As Retail Expert, I believe Social media is like the food traffic in the street.
    People walk in front of your store. Your window design, your store name, the music you are playing, the coffee smell (if you are a café)… all these might attract visitors into your store, but once they are there, it’s up to you to make them want to come back.
    I always recommend my clients to create a base of loyal customers themselves and do not rely on others to get customers into their stores.
    It’s the same on my blog. I might use social media or comments in other blogs (like this one), to get traffic to my blog. But once they are there, it’s up to me to engage them and to make them sign up for my list.

  11. Menangsilig S kastai
    April 12, 2018 @ 4:51 pm

    Thanks for blog to help for focus

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