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Brainstorm Brilliant Content

Are you struggling to create Instagram content that captures the attention of your audience and converts them into loyal customers?

If so, let’s explore a proven framework that our founder Ruth Soukup swears by—the GRIT Formula. And it works like magic.

GRIT stands for Get To Know You, Real and Relatable, Interest and Talking Head—four essential pillars designed to help you consistently create compelling content that resonates deeply and drives meaningful engagement on Instagram.

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So let’s break down each component of the GRIT Formula and see how these actionable strategies look in practice. 

Get To Know You (G):

Get to know you posts are your gateway to attracting your ideal audience. These posts should clearly communicate who your brand is for and why they should pay attention. Think of them as invitations for your dream customers to raise their hands and say, “Yes, this is for me!”

Action Steps for Get To Know You:

1. Audience Surveys: Start by understanding your audience’s challenges and aspirations. Conduct surveys to gather insights directly from them. Use their language and pain points in your Get-To-Know-You posts to create an immediate connection.

2. Post a Get To Know You Reel: Dedicate at least one reel per week to Get to Know You. Whether it’s a Point-of-View (POV) video or a clear statement of who your brand serves, make sure your dream customer recognizes themselves in your content.

Real and Relatable (R):

Authenticity is key on Instagram. Your audience craves genuine connections and wants to see the human side of your brand. Share behind-the-scenes glimpses, customer testimonials and personal stories that showcase your brand’s values and mission.

Action Steps for Real and Relatable:

1. Viral Trends: This is your chance to try out the newest viral trend on Instagram! Show you’re a real person who doesn’t take themselves too seriously. Just make sure it doesn’t go against who you are as a brand. 

2. User-Generated Content: Encourage your customers to share their experiences with your products or services. Repost their content (with permission) to build social proof and authenticity.

3. Weekly Real and Relatable Reel: Share at least one reel per week that humanizes your brand and strengthens your connection with your audience.

Interest (I):

Interest posts are all about providing value that is relevant, useful and shareable. These posts should showcase how your products or services can solve your audience’s problems and improve their lives.

Action Steps for Interest:

1. Identify Needs and Pain Points: List down the common challenges your audience faces. This forms the foundation for your Interest content.

2. Post Interest Reels: Plan and post 2-3 reels per week that highlight solutions, new content (like podcast episodes or blog posts), or tips that your audience can apply immediately.

Talking Head (T):

Establish yourself as a thought leader in your niche through video content. This is your opportunity to provide your expert opinion or a hot take on something in your industry that will add value to your audience’s lives and build your credibility.

Action Steps for Talking Head:

1. Identify Relevant Topics: Brainstorm topics that your audience is eager to hear your perspective on. Present these in a raw, unscripted format that feels personal and engaging.

2. Post a Talking Head Reel: Post at least one Talking Head reel per week where you share your insights and expertise on relevant industry topics.

By implementing these strategies consistently within the GRIT Formula, you’ll not only be able to post consistently on Instagram (which is KEY for growth) but also make genuine connections with your audience that will turn your followers into loyal customers. And who doesn’t want that?

Remember, success on Instagram is built on consistency, authenticity and delivering value. Start applying these strategies today to transform your Instagram into a powerful platform for your business.

Ready to take your Instagram strategy to the next level? Subscribe to our EmpowHER Business newsletter for more tips and strategies you can implement immediately.

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9 Comments

  1. Thankyou Ruth for your creative ideas to help cure writer’s block which we all experience at times. 🙂
    Im looking forward to studying with EBA.

  2. Truly enjoyed and gathered pertinent information in the monetizeing and paying it forward. How can you go wrong with building business relationships. Thank so much for your invested time.

    livingthroughtheyears.blog
    Ramona Holmes

  3. These are useful and I particularly like to use current events as inspiration. They still can tie into my usual blog focus, and make posts feel more authentic by being in the moment.

  4. Ruth,

    Thank you for this article. As someone who is in the planning stages of a book and considering starting a blog, these tips are so helpful. I loved what you said about getting it all out and taking care of yourself. To tie those ideas together, a counselor once told me that “getting it all out” is also one of the best ways to cure insomnia.

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