As bloggers, writing copy is integral to our business. Laura Belgray shares how you too can work towards creating a business that exceeds your expectations!
From writing blog posts to writing copy for ads, we usually don’t go a day without writing something. And to be honest, it’s SO easy for us to get burnt out. We reach a point where we start writing copy that just feels stale and is about as fun to read as a seventh-grade math exam.
The thing is, it is so easy to become a good writer even when staring down writer’s block, you just need to know the tricks of the trade.
Thankfully, Laura Belgray’s business is just that. As the founder of TalkingShrimp.com and co-creator of the Copy Cure with Marie Forleo, she helps people take their writing from blah to amazing. Her emails are literally the only ones I excitedly open every time they hit my inbox. I even open the ones that I know are sales emails because they are always so fun to read.
Laura also happened to be my guest for Episode 26 of the Do It Scared® Podcast. She is hands down one of the funniest people I know and her journey offers a LOT of hope to anyone who feels like they haven’t quite figured out what they want to do in life.
Graduating with an English Degree, Laura Belgray knew she didn’t want to be stuck in some attic writing novels that were never going to be seen by anyone else but her…So she took a job writing advertorials in her early 20s. She then went on to write for now-defunct Spy Magazine, then the NY Post, and then VHI and Nickelodeon. Each job was just that, a job. They weren’t fulfilling her passions. She wanted to create more and write more using her own voice.
Fatefully, she met Marie Forleo at a hip hop class, and after joining one of Marie’s very first online courses, Laura decided to fully branch out on her own and start talkingshrimp.com. Since it’s inception, Laura has helped thousands of people become better writers.
Laura talks about baby-stepping it towards a future that you’ll love. With a little grit, determination, and awesome role models, you too can work towards creating a life and a business that exceeds your expectations!
Get the synopsis below or listen to the whole podcast on iTunes or on Google Play. (Or just search for “Do It Scared” on your favorite iPod app!) Never miss a new episode by subscribing on iTunes. You can also find the full show notes HERE.
Here are my 3 favorite takeaways from Laura’s interview:
IGNORE EVERYONE’S ADVICE
When it comes to writing, especially her newsletters, Laura decided to ignore everything she was ever told a newsletter should have. She decided she didn’t want to write a newsletter that had to deliver actionable tips. Instead, she just wanted her writing to reveal her personality and her own voice and she’d maybe tuck in a few great takeaways. Ignoring everyone else’s advice has helped her to really create a unique business and brand, not to mention, a huge following. Whether in business or in life, just follow your gut and go with what works for YOU!
CREATE YOUR OWN NARRATIVE AND ADD DETAILS
As Laura’s business has grown, she’s become more deliberate about her narrative. Each newsletter she writes combines story and non sequiturs, with something that you can click on or do or think about. And that’s helped a lot. Lately, she’s also been more deliberate about getting her message out there to people who don’t know her yet, and that has positively shaped her business. She says that “I think being findable is a really big deal. And that’s a great way of, I think, crafting what you’re about.” You find your narrative by constantly putting different messages out there, and you see what resonates. You see what sticks with people. You see what people repeat back to you or what they repost. Because sometimes other people help you find it. Another important trick Laura integrates into each and everything she writes is to add detail! “I always make sure that what I’m writing is something that you can picture in your head.”
Details are what makes writing come alive. It’s what keeps eyes glued to the page. When reading, ask yourself, “Where is this losing my interest? And where is it keeping my eyes glued to the page?” You’ll find that it’s the concrete details, the things that you can picture that make writing come alive.
TAKE IT STEP BY STEP
Laura Belgray’s career path has taken her a lot of different directions from Spy Magazine to VHI to a successful online business owner. She’s never been a big picture kind of person. For her, it’s about what she can see right in front of her and then taking the next step or just going to the next thing. She also surrounds herself with people who do have big-picture vision, so she can see what they’re doing as an example of what’s possible. The thing is, there’s not one path towards success. There’s all sorts of different things that you can do and even if you aren’t a big picture thinker, saying yes to things and taking that next step will get you to where you’re meant to be!