1. Sabrina
    May 11, 2017 @ 5:30 pm

    Thank you for this, Ruth! I do have an idea of how I want to make money, but I’m not sure yet. So, I think that I’ll avoid the bandwagon until I’m ready!

  2. Sarah | I Heart Frugal
    May 11, 2017 @ 8:30 pm

    These are amazing tips!! I ran a few ads and they didn’t get me anywhere. This article gives a clear focus of “return on investment” and I will keep this in mind when I’m ready to jump back in!

    • Ruth Soukup
      May 16, 2017 @ 7:38 am

      It’s always good to have a plan! Glad this was helpful for you! 🙂

  3. Ann
    May 11, 2017 @ 8:58 pm

    Ruth, your blogs are always rich with well thought out details and I appreciate it. I’m saving everything for when I’m ready to use your advise. Thank you!

  4. Robin
    May 11, 2017 @ 9:24 pm

    Thank you Ruth for this valuable information! I’m not yet ready, but did have an idea for a product I could sell. I’ve been blogging a while but only seriously writing and growing as a blogger about 1 year. Only the last 4 months have I even considered monetizing at some point in the near future. I’m writing posts regularly, updating old posts to look more professional, and reworking catagories, tags, and pages to work better. Your post does encourage me however to set some more long distance goals. Very valuable. Thank you once again!

  5. Erica
    May 11, 2017 @ 10:01 pm

    Thanks, Ruth!! This is a great post and exactly what I needed. I have created a paid course in Teachable that helps people find the time to study and feel confident when studying their Bible. The FB ad that would funnel to this paid course would be a free course on Verse Mapping called Verse Mapping Master Course: The Busy Beginner’s Simple Solution to Bible Study on a Strict Time Budget. I also have a free time management course called Manage Your Time Like A Boss: A Proven Technique to Take Control of Your Schedule and TAKE BACK YOUR LIFE! That free course would direct people to my printables on Etsy. I have done all the preliminary work necessary and am ready to start FB Ads but I have both a fear of failure (what if no one cares and I’ve done all this work?) and a fear of success (what if people do care and want the courses and somewhere along the road I mess everything up in front of a bigger audience?). So I was a little stress paralyzed, but your post made me realize that I am ready and I can start relatively small. Thanks!

    • Ruth Soukup
      May 16, 2017 @ 7:38 am

      That’s awesome Erica! So glad it was helpful for you!

  6. Gary
    May 12, 2017 @ 1:27 am

    Ruth, it appears on facebook that you can boost an old post. But, is that worth it and will it work? Do you need to repost first or will the boost take an old post and put it to the top of someone’s news feed?

    • Ruth Soukup
      May 16, 2017 @ 7:37 am

      Hi Gary, boosting a post can be really effective….as long as you have a purpose that will result in an actual ROI (something beyond just getting more views to your page.) If you have a post that is heavily monetized or drives a lot of email signups, it is definitely something you would want to consider. You don’t need to repost in order to boost–a boosted post will be shown in people’s feeds, regardless of the date.

  7. Tamara @ Parenting 2 Home Kids
    May 12, 2017 @ 12:28 pm

    Ruth, thanks for the review. I have used boosted posts to advertise my opt-in and my private facebook group. It helped a little. I am thinking about a new opt-in and plan to try it again for that.

  8. Tarin
    June 18, 2017 @ 1:27 pm

    This post was so informative and just what I needed! I took a long four-year break from Facebook, came back, set up a business account, and then they often encouraged me to boost posts I’ve made. Having found your post really helped me get my head straight and decide to wait a little longer to make any advertisements. Thanks!!