The Winning Formula for Your Online Business This Year

The online world moves fast and staying ahead of the curve is key. There are two BIG things you should have in your online business right now if you don’t already: Recurring Revenue and Organic Short-Form Video.

If you’re thinking these sound like two completely different things, they’re more related than you’d think. Let’s break it down, shall we?

Recurring Revenue: Building Sustainable Income Streams

Recurring revenue isn’t just about making sales—it’s about creating sustainable income streams that provide stability and growth for your online business. In a world where competition is fierce and customer loyalty is so important, establishing recurring revenue is essential for long-term success. 

And it’s EASIER! Just think about it, it’s easier to get a customer once rather than have to find more new customers again and again.

So then, how do you achieve recurring revenue from fewer customers? By offering subscription-based products or services, membership programs or other recurring billing models that provide ongoing value to your customers. This could be anything from a monthly coaching program to a subscription box service to a software-as-a-service (SaaS) product, like an app. 

Recently, our founder Ruth Soukup launched the brand new app for her newest brand Thinlicious. And she created this app because she sees the value that it offers not just to the business, but even more to her customers. 

The beauty of recurring revenue is that it provides predictability and scalability for your online business. 

Instead of constantly chasing new customers, you can focus on delivering exceptional value to your existing ones and nurturing long-term relationships that lead to sustainable growth.

Organic Short-Form Video: Making an Impact in Seconds

Now, let’s talk about the power of organic short-form video in online business. With the explosive growth of platforms like TikTok, Instagram Reels and YouTube Shorts, short-form video has become THE way to capture attention in today’s fast-paced digital landscape.

Why is organic short-form video so effective? Because it’s quick, engaging and easily shareable. In just a few seconds, you have the opportunity to make a lasting impression on your audience and inspire them to take action.

But here’s the key: it has to be organic.

Authenticity is everything in the world of short-form video. Your audience can sniff out a sales pitch from a mile away, so focus on creating content that feels genuine, relatable and aligned with your brand.

Whether you’re sharing behind-the-scenes glimpses of your business, providing quick tips and tutorials or showcasing customer testimonials, organic short-form video is a powerful tool for building connections with your audience and driving engagement.

In our Powerhouse program, Ruth is always sharing exactly what she is doing in each brand with short-form video—what’s working, what’s not working, how she manages her time to make sure she can prioritize this tactic, how she stays organized, etc.

If this is something you know you need to implement in your business, the time is NOW while it is still working.

To learn more about how such trendy tactics can fit into your overall business strategy for the long term, join our free training Firestarter: 3 Red-Hot Secrets for Building an Online Business No One is Talking About.

Bringing It All Together

So, what’s the bottom line? Recurring revenue and organic short-form video are the two non-negotiables for your online business right now. 

By tapping into the power of organic short-form video, you’ll capture the attention of the right people in seconds and drive meaningful engagement with your content. By prioritizing recurring revenue, you’ll build sustainable income streams that provide stability and growth for your business. 

Short-form video is the tactic that will help you attract your dream customers, and recurring revenue will allow you to serve them with value over and over and bring real transformation to their lives.

Remember, success in the online business world isn’t just about following the latest trends, it’s about following a strategy that uses these trendy tactics together in a way that explodes your business.

What are your biggest challenges with recurring revenue or short-form video? Leave a comment below!