1. Patti
    November 29, 2018 @ 5:15 pm

    I’m having such a hard time with the idea of a 2,000 word blog post. I personally don’t have the attention span to read a post that long and the average of what I write is 5-600 words. I think this is going to be one of those “rules are for suckers” moments for me.

    BTW, just started listening to the Do It Scared podcast recently on Google play music… Loving it and every podcast has had a solid takeaway for me!


  2. Dan McLean
    November 29, 2018 @ 8:12 pm

    Hi Ruth,

    I started my blog a few years ago with the idea that creating meaningful content could stay in the range of about 500 words. But after I got more experienced I found I couldn’t get my point across while staying with that model. Now, my posts are in the range of b/w 650 and 800 words.

    Having said that, I too wonder about my audience and their attention span. Could they stay on page to read a 2500 word post? Maybe I guess? So, I will have to do additional research on a few of my favorite research platforms to consider lengthening my articles.

    That brings me to another point. Books that is. I and writing my first full length book, which is almost complete, and has a word count of 78000 words. I have worked on this for the past 3 months. In keeping with the book theme, I could write a book that has about 3000 to 4000 words. Marketing this would help me reach my monetary goals. Which have been flat lined since I started my Blog a few years ago.

    Maybe one day I will hit pay dirt because I refuse to throw in the towel just yet.

    Thanks for your valuable information!

    It’s truly appreciated.




  3. Shelby DeVore
    November 29, 2018 @ 10:01 pm

    I’ve been so excited to see lately that the best post lengths are around 2000 words. I’m a teacher and animal scientist turned blogger, so when I first started writing I always worried that my posts would be too long.

    I’ve noticed that even my lengthy posts that are pushing 3 or 4000 words still get read. Apparently if people are looking for information on these topics they don’t mind reading a little more.

    The extra words in a 2000 word post versus an 800 word post really gives me time to explain my topic and give details.

    Thanks for always giving amazing info!!



  4. Lynne Thomas
    November 30, 2018 @ 1:36 am

    Hi Ruth.

    I am pleased to see that your research on post length matches my own and my posts tend to be a minimum of 2,000 I just can’t seem to cover things properly with less

    It was also refreshing to read a post about persistence and staying power as I’m sure every blogger feels like giving up st some point

    I have recently decided to be a little more diverse with my blog and have started turning some of my posts into podcasts and some into videos. Thanks for confirming that this is the way to go



  5. Zack
    November 30, 2018 @ 10:57 am

    I think as with everything, there is a time and place. Some of my posts are 3,000+ words and I have a few that are 500 words. My guiding principle is value. It reminds me of when I was in graduate school writing a paper… The question I had to ask myself was, “am I providing value with these words or just filling space?” If you are filling space to hit a certain word count, your readers will skim over the less-helpful content anyway. This is my working theory at least. However, Google ranks pages with a number of factors in mind, one of them happen to be long but there are also a ton of other things, too. At the end of the day, your strategy that you mentioned Ruth is great. If you can’t write a longer post, do you really have something to say? And if you do write a longer post, make sure you have something that’s valuable. Cheers to writing an inspiring article that gives us all some things to think about no matter where we’re at on our blogging journey 🙂


  6. Liton Biswas
    December 1, 2018 @ 2:56 am

    Hi Ruth,
    It’s very true that search engines are now focusing on the quality of contents. Readers also love in-depth contents.

    It is also true that long form of contents can sometimes be scary for readers. I actually love to read short form of contents.

    As a blogger we should consider both things.
    So, I try to publish both short and long form of content in my blogs.

    However, thank you for sharing these nice tips in this post.


  7. Emmanuel
    December 3, 2018 @ 2:31 pm

    Great post and nice to hear the good work you and your team are doing to bloggers. I have learned from the four things we need to pay attention to as bloggers.
    As you indicated rightly not to keep changing our plans because of new trend occuring in the industry.


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