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Increase Your Sales Page Conversions

Tell me if this sounds familiar… In a rare moment of alone time—probably in the bi-monthly shower you manage to squeeze in between lunch and the endless stream of poopy diapers—the stars align, lightning strikes, an apple falls (where’d THAT come from?), and you have an idea. You’ve been around the block long enough to know that a great idea needs actual customers to be successful. You press a bunch of buttons and ask your tribe for feedback, and even ask them if they’d buy something like that. They respond with over-the-moon enthusiasm, and you know you’ve got a surefire hit on your hands. Next, you pour yourself into writing, filming, or manufacturing the perfect product. In addition to pouring all of your time andRead More

Why You Need a Content Edit | Elite Blog Academy | How to Start a Profitable Blog | How to Make Money Blogging | Updating Your Blog Content |Blogging 101

Why You Need a Content Audit

For those of us who have been blogging for years, it’s safe to say that not only have we changed — but things in the blogosphere have changed, too. I remember when I first started blogging, images in blog posts were an afterthought. Not having an image was no big deal — text was more than enough to keep people interested. Well… not anymore! Today, images are one of the most important parts of a blog post. They are absolutely critical to getting the right kind of readers. And that’s not all that’s changed. Back in the day, blog posts used to be way shorter. A 500-word blog post was considered the norm. Today, people want longer, meatier content — and as such, that contentRead More

The Blogger’s Guide to Goal-Setting

I love goals. In fact, my husband (or my team) might even tell you I’m a little bit obsessed with them. And so, the other day, as I often do, I got to thinking about goals. But, surprisingly, instead of thinking about the goals I have achieved, I started thinking about the goals I haven’t achieved. And believe me — there are lots of them. Now, a lot of people think that not hitting every goal we set for ourselves means we’ve failed. But I don’t subscribe to that train of thought. The way I see it, it’s important that we always go as hard as we can in working towards our goals. But it’s not about blindly pushing forward to achieve our goals atRead More

Ad Network Advertising 101

Ad networks can be a very effective and relatively low-effort way to monetize your blog. But, when you are just getting started, trying to figure out the ins and outs can also be a little bit confusing. Thus, today I thought I’d put together a quick & easy tutorial. For starters, Ad networks are companies that sell ad space on any sort of internet real estate, like a blog or a website. You supply the real estate, the ad network sells that real estate to a company that wants to place an ad, and you get a percentage of the sale. Think of it like renting a room in your house, but all you have to worry about is providing the room. The ad networkRead More

Become a Content Creating Machine

I don’t know if I’ve ever met a blogger — myself included — that wouldn’t like to write more. For many of us, it can be a constant struggle to keep up with the ongoing demands of content creation. And when we struggle, that’s when the excuses start to creep in. We say things like, “I’d like to write more, but…” Maybe we don’t think we’re good at writing. Maybe someone told us a long time ago that we couldn’t write, and we’ve been carrying it with us all these years. Or maybe we think we don’t LIKE to write. Maybe we tell ourselves that writing is a chore and there’s a million other things we’d rather be doing. Or perhaps we don’t think weRead More

Bad Blogging Habits You Need to Break

Habits. For better or for worse, we’ve all got them! Those behaviors we do completely automatically, over and over, without thinking about them. Once something becomes a habit, it is almost like our brain goes on autopilot. We don’t have to decide to participate in a behavior. We just do it. Now, when we’re talking about good habits, the “autopilot” mode is awesome. We’re productive and getting important things done — and we don’t even have to think about it! But when we’re dealing with bad habits? Not quite so awesome. The Difference Between a Misstep and a Bad Habit Now, just because you make a misstep on your blog doesn’t mean you’re falling into bad blogging habits. NO ONE is perfect, and there willRead More

When & How to Hire Your First Web Designer

Have you ever heard the phrases “fake it ’til you make it,” or “dress for success“? It’s the idea that if you want to achieve something, or attain a certain level of expertise, there is a point along the way where you may have to be willing to confidently look the part, even if you you don’t feel like you have actually made it there just yet. And so too it is with our online business or blog! At a certain point, if we want to get to the next level, we need to LOOK like we want to get to the next level. And that often means hiring a website designer. When I first started blogging, I had no idea what I wasRead More

The Secret To Overnight Success

There are plenty of instances in the blogging world where it seems like someone hit it big overnight. All of a sudden, they’re everywhere. But that “overnight” success? It definitely didn’t happen overnight. As they say: little hinges swing big doors. Success doesn’t happen in the blink of an eye. Success is in the little things — the steps we take every single day to get just a little closer to our goals. THAT’S what creates success. This really hit home for me a few years ago when I was lucky enough to make The New York Times Bestseller List with my book. As I was getting interviewed on a pretty big podcast, the host said, “You just came out of nowhere… and now you’re everywhere! You’reRead More

The New Blogger’s Guide to Guest Posting

Guest posting can be a really amazing tool for new bloggers. When it’s done strategically, guest blogging is a great way to get our content in front of a new audience, make valuable connections, and tap into a whole new traffic source. The keyword here is strategically. Writing a guest post takes time and energy, so if we’re going to do it, we want to be sure it’s time and energy well spent. It’s not about guest posting wherever we can. It’s about guest posting on blogs that will justify that time and energy, and deliver the results we’re looking for. But how do we decide which blogs are best for our guest posts? And once we figure out which blogs we want to post on,Read More

Stop Playing the Traffic Game

Have you ever noticed, whether you’ve been blogging for a while or are just getting started, that bloggers tend to be a tiny bit–dare I say it–obsessive when it comes to traffic? “I need traffic.” “Where is my traffic coming from?” “How do I get more page views?!” And while I totally get the logic behind this thinking (more people = more money, right?), the reality is that in the long run, obsessing over traffic is not the line of thinking that will get us to where we want to go. In other words? If you really want to take your blog to the next level, you need to stop playing the traffic game. A Quick Overview of Traffic Now, don’t get me wrong — I’mRead More