How to understand and USE Google Analytics reporting
Google Analytics…just saying those two words strikes fear in the hearts of many bloggers. After all, numbers can seem scary, especially if you’re more of a creative type. Even so, it is important to understand your numbers, from site visitors, to pageviews, to link clicks. Your analytics paint a picture of your website and shows you where you can improve and what you’re already rocking. While Google Analytics is capable of generating a huge variety of reports, its main function is to help you to understand two basic—and essential—things about your site. Here are the reports we check most frequently!
